International Art Director, Digital & Print Design

Recruiter
Tory Burch
Location
New York, New York, United States
Posted
30 Aug 2021
Closes
09 Apr 2022
Ref
R0008167
JOB SUMMARY

The International Art Director, Digital & Print Design will create a high quality, on-brand shopping experience for the Tory Burch customer in our international markets, with an emphasis on APAC. In this role you will develop and scale new online experiences with a focus on mobile for our key marketing messages and help to build and grow our digital presence in our international markets. You will oversee a consistent design aesthetic between our domestic and international emails and online marketing. You will partner with teams to create a consistent message with our retail stores. You will manage the workflow of designers and production artists.

The design must inspire and inform the customer as well as the internal team. It will also communicate the inspiration behind the brand, seasonal collections, and trends. In this role you will help us elegantly marry content and commerce.

JOB DESCRIPTION

RESPONSIBILITIES

SEASONAL REFRESHES
  • Maintain seasonal refreshes of our international websites and oversee delivery of assets
  • Be a brand ambassador to ensure exceptional design standards
  • Push creative forward and develop new shopping experiences online (with an emphasis on T-Mall, WeChat and APAC territories)
  • Partner to curate assets and content for seasonal shops based on trends, themes, styling and occasions


EMAIL & DIGITAL MARKETING
  • Design email marketing and explore new templates and typography each season in partnership with the US team
  • Ensure consistent creative through the line across digital channels
  • Research current trends and creative in digital marketing, with emphasis on mobile
  • Collaborate with in-house animator to create gifs
  • Align with US team to ensure consistency across email creative


COMMUNICATION/COLLABORATION
  • Collaborate with in-house animator to develop and create engaging and on-brand animation and video for WeChat
  • Work with international teams and outside agency to concept and design layouts and posts for our APAC social channels (WeChat, Red, Weibo, LINE)
  • Collaborate with copy team and art directors to concept seasonal messages
  • Participate in design reviews and be aware of feedback across the design team
  • Present work on behalf of the international team to Senior Directors, VPs, and the creative director for approval


SPECIAL PROJECTS
  • Create immersive shopping experiences for our key seasonal messages
  • Research and help develop innovative digital marketing campaigns
  • Design assets and creative for interactive games to promote pop-ups in our APAC regions in partnership with in-house animator


ADDITIONAL RESPONSIBILITIES
  • Help create, maintain, and adhere to digital design guidelines
  • Conduct competitive research on luxury brands in APAC (WeChat and T-Mall) and share out with the team


EDUCATION & PRIOR EXPERIENCE NEEDED
  • Bachelor's Degree (Graphic Design or similar preferred)
  • 5+ years professional experience (E-commerce and/or Retail preferred)
  • Expert knowledge of Adobe CS: Photoshop, Illustrator, InDesign, and working experience with Sketch, InVision and Keynote
  • After Effects or motion graphics knowledge preferred
  • UX design knowledge a plus
  • Photo retouching and color correction
  • Online fluency (websites, blogs, desktop to mobile) and the curiosity to learn more
  • Knowledge of trends and best practices in the design landscape
  • Strong communication skills and collaborative personality
  • Highly organized, with meticulous attention to details and deadlines
  • Ability to multi-task, adapt and change course easily
  • Self-motivated, resourceful and works with a positive attitude


Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact thetalentteam@toryburch.com .

NYC COVID-19 Vaccination Requirement

Tory Burch requires new hires employed in New York City to be fully vaccinated against COVID-19 per the order of the Commissioner of Health and Mental Hygiene to Require COVID19 Vaccination in the Workplace. Tory Burch provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons).