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Content Marketing Manager, Influencer Marketing

Employer
rewardStyle
Location
Homeworking
Closing date
27 Sep 2021

View more

Function
Marketing
Level
Manager

Job Details

Content Marketing Manager, Influencer Marketing



Location: Remote

Reports to: Head of Influencer Marketing

The Role:

The Content Marketing Manager will manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative. Content will be used to drive acquisition, retention and engagement with LTK's creators/influencers. The ideal candidate will have a passion for delivering bar-raising, best-in-class content in long-form and short-form (including social media management).



Key Responsibilities and Accountabilities:
  • Build content for Influencers (including evergreen content, small business resources and tools, sales, industry insights, campaign content, etc.)
  • Plan, develop and publish long-form content (playbooks, white papers, ebooks, guides, articles, etc) and short-form content (emails, short blog posts, social media posts, captions).
  • Develop annual editorial/content plan and launch calendars in sync with the Consumer marketing team and Brand marketing team.
  • Maximize content production at-scale during key time periods; with close attention to cultural moments and real-time content opportunities to augment and optimize the content strategy on an ongoing-basis.
  • Collaborate with PR where press opportunities arise.
  • Measure the results of content to inform future campaigns.
  • Focus on acquiring new influencers and retaining existing influencers through the creation of relevant, consumable content.
  • Implement search engine optimization best practices. Ensure all content is optimized and SEO friendly.
  • Proactively manage timelines to ensure on-time deliverables, identify potential roadblocks and adjust to mitigate risks and to ensure that campaigns run smoothly; maintain a proactive outlook in terms of campaign management, allowing for real-time responsiveness to channel engagement.
  • Develop an intimate understanding of the various influencer personas.
  • Research influencer and small business best practices and trends externally.
  • Edit, proof and approve content materials.
  • Institute best practices across social, including daily social listening and continuous monitoring of campaign activity, establish A/B tests, evaluate results and make proactive course corrections to ensure that initiatives meet expectations; including real-time responses and crisis management.



Professional Characteristics:
  • Seasoned content expert with subject matter expertise in social media.
  • Exceptionally strong writing and editing skills.
  • Able to perform granular performance analytics, with understanding of multi-touch attribution modeling and experience sharing insights across teams.



Requirements:
  • Bachelor's Degree in Business, Marketing or Communications; MBA preferred but not required.
  • 6+ years of experience directly authoring and managing content marketing.
  • Mix of B2B and B2C content creation preferred.
  • Data-driven and highly analytical. Experienced at running A/B tests (headlines, content length, etc), and developing/optimizing content strategies.
  • Balanced commercial and creative mindset, while being a calculated risk-taker.
  • Proven track record utilizing analytics to optimize content performance.
  • Autonomous, detail-oriented professional.
  • Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment.
  • Strong collaboration and team building skills; an approachable leader with exceptional communication skills.
  • Natural bar-raiser; a "can-do" attitude, proactive, curious are absolute musts.

Company

Influencer Marketing is a rapidly growing space at the intersection of social media, advertising, and eCommerce. As the creator of this space, rewardStyle and LIKEtoKNOW.it offer the world's premier lifestyle influencers the ability to start their own business. Our technology platform provides them the tools, strategies, and support they need.

We run nearly $2B of retail sales per year through the rewardStyle platform, and the LIKEtoKNOW.it consumer app has more than 1.5M monthly active consumers connecting directly with our network of nearly 100k+ influencers and spending nearly $2B annually.  We are expanding rapidly and have tremendous growth ahead.  We seek exceptional problem-solvers to join our growing team.

Company info
Website
Telephone
9728835876
Location
3102 Oak Lawn Avenue
9th Floor
Dallas
TX
75219
US

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