Visual Merchandising Manager

Tokyo, Japan
02 Sep 2021
30 Sep 2021

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.


Partnering with the merchant teams and corporate VM team to ensure the alignment of product with core VM principles from the showroom to all points of sale.


  • To Implement Corporate Visual Merchandising policies and standards throughout retail, wholesale, outlets and travel retail sites with the region for all windows, seasonal and in store product changes.
  • To lead and manage the Visual team within the region including hiring (in conjunction with the VM director), supervising, training and developing.
  • To work as an important part of the Retail operations team to maximize the bestselling of the stores. To actively participate with store management team to make the best visual decisions for stores whilst maintaining the corporate visual standards.

To manage all visual spending of region within annual budget- Including:
  • Window and in-store displays.
  • Props.
  • Flowers and sundry decoration.
  • Travel (all team).
  • All other expenses.

  • To organize and conduct in-store training sessions on visual merchandising guidelines and visual merchandising standards to store staff . To train and develop the in store VM specialist for the region, ensuring that they are motivated and full aware of corporate guidelines and strategy.
  • Brand Execution
  • Drive productivity and profitability e.g. conversion rates, LFL sales, UPT, AUR etc
  • Oversee the execution of Wholesale brand and revenue.
  • Oversee and strengthen the relationship with the wholesale customers.
  • Drive compliance with global standards and excellent product knowledge across the region
  • Ensure consistent execution of visual standards
  • Operational Excellence
  • Drive execution of company initiatives
  • Communicate clear action plans and priorities to achieve operational excellence
  • Act as the primary liaison between Home Office and the region
  • Work in conjunction with regional representatives for Operations, HR and Marketing & Comms, to achieve alignment between corporate strategies and regional needs.
  • Work in conjunction with other Area Managers to share best practice and build consistent ways of working

Talent Management:
  • Build an inclusive high performing team
  • Coach, develop and maximize the success of all reports
  • Attract, identify and retain top talent. Develop bench strength in the team.
  • Inspire others to trust and follow.
  • Lead and influence change.


  • Regional directors
  • Store managers
  • Merchandise and Planning teams
  • Marketing
  • APP
  • Store Design
  • IT
  • Human Resource
  • Feedback on good/ bad performance. Implement agreed activity and communicate all developments during installation.
  • Work closely ensuring stores remaining profitable while adhering to Burberry brand guidelines.
  • Being aware of floor set and new product strategies, implement new layouts and feeding back on product issues.
  • Implementation of events and activity.
  • Ensuring compliance with business standards.
  • Implementation on new stores, refits and fixtures moves.
  • Ensuring connectivity within team and regionTeam and talent development.

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