Manager, Affiliate Marketing

New York, New York, USA
03 Sep 2021
28 Sep 2021
Job Title: Manager, Affiliate Marketing

Primary Purpose:
The Manager, Affiliate Marketing is responsible for overseeing and managing the affiliate program for Tapestry, supporting all brands. As part of the newly formed Digital Center of Expertise, this role will own the day-to-day execution of affiliate marketing campaigns. You will work closely with external partners and liaise with internal teams to drive promotions and marketing programs in order to generate sales and traffic. You will maintain and optimize existing relationships with publishers, identify new publishers and proactively explore ways to expand our relationship with existing publishers. The ideal candidate must be highly collaborative and a self-starter who is able to work in a fast paced environment. Strong communication skills are essential in this role, as the Affiliate Manager will be integral in communicating information across a diverse set of internal and external partners.

The successful individual will leverage their proficiency in Affiliate Marketing to...

- Manage the day-to-day relationship with the affiliate agency to translate strategic brand goals into concrete marketing campaigns.
- Work cross-functionally with internal stakeholders and marketing business partners to drive ecommerce and omni-channel performance
- Create a recruitment and retention plan in order to ensurethe growth of key publisherswithin the affiliate program(s). Identify newaffiliates that fit within the brand guidelines and recruit them into the program.
- Build strong relationships with key publishers andidentifyopportunities through the development of strategies and tactics thatdeliversignificant sales resultswhile continuingto enhance and elevate each brand's presence and image.
- Report on all affiliate sales and affiliate marketing program activities. Provide in-depth analyseson the incremental traffic and sales from new affiliate initiatives. Translate qualitative data into actionable insights and recommendations for the program.
- Build out tracking codes for all affiliate programs and analyze on tracking code level
- Monitor competitive and affiliate industry activity in order to identify new trends, best practicesand to ensure the affiliate programs are competitive.
- Confidently negotiate deals and campaigns with publishers to ensurethatgoals are met within an allocated budget
- Keep teams and internal partnersinformedof breaking industry news, best practices and new digital trends. Be a digital marketing evangelist for the brand.
The accomplished individual will possess...
- Bachelor's degree preferred
- 3+ years' experience in affiliate marketing
- Outstanding analytical skills and attention to detail
- Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint
- Highly organized and detail-oriented
- Experience working cross functionally and interacting with partners at all levels
- Excellent communication, teamwork and relationship building skills
- Ability to evaluate and change priorities daily and to perform efficiently within a fast paced team environment

Our Competencies for All Employees
- Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at

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