Head of Marketing

Location
London (Greater) (GB)
Salary
Up to £70k + Allowance + Benefits
Posted
03 Sep 2021
Closes
03 Oct 2021
Function
Marketing
Contract Type
Permanent
Hours
Full Time

The Role:

We are looking for an experienced Head of Marketing to join our team and hit the ground running at a thriving, fast-growing UK-based fashion brand.

This key role is responsible for:

  • The implementation of brand marketing strategies through the development and delivery of the annual marketing plan
  • To successfully lead and manage the brief, concept and delivery of all brand marketing campaigns for both new and existing customers
  • To generate increased awareness of the brand and traffic in all channels with a priority on digital
  • To proactively lead, manage and develop the Marketing Team

Other Responsibilities:

  • Ensure full functional synchronisation with the overall company strategy - markets, products and messages
  • Proposing & planning all launches campaigns and events
  • Planning the rollout of seasonal and ad-hoc campaigns across all channels and ensuring all stakeholders are in the loop
  • Maintain a thorough understanding of the audience and market
  • Research customer data to provide clear customer insight
  • Branding - ensuring consistency in how brand devices are used, and what the brand looks like
  • For each campaign, responsibility for the brief, concept and content development (working together with and taking direction from the creative team
  • Implement and oversee the execution of global marketing campaigns via all media channels
  • Develop and manage advertising, agency and media partnerships
  • Managing and working effectively with external partners and agencies as and when required
  • Define brand KPI's for each marketing program, monitors and assesses them (ROI, brand awareness, brand tracking)
  • Develop individual country or regional marketing plans
  • Internal communication of key marketing initiatives
  • Build both new consumers and increased loyalty with existing customers
  • Develop and deliver ever-more effective trade marketing support, to outlets and wholesale in particular
  • Increasing support provided for store events
  • Create and manage the communications schedule for the Marketing team.
  • Develop social media strategy with the social media manager
  • Budget management and accountability
  • Directly responsible for the P&L of the marketing budget

Employee benefits after successful completion of probationary period

  • Pension
  • Generous Clothing Allowance
  • Cycle to work scheme
  • Life Insurance
  • Competitive salary

Please note that due to the high volume of candidates only suitable candidates will be responded to.

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