Head of Marketing

The Role:

We are looking for an experienced Head of Marketing to join our team and hit the ground running at a thriving, fast-growing UK-based fashion brand.

This key role is responsible for:

• The implementation of brand marketing strategies through the development and delivery of the annual marketing plan
• To successfully lead and manage the brief, concept and delivery of all brand marketing campaigns for both new and existing customers
• To generate increased awareness of the brand and traffic in all channels with a priority on digital
• To proactively lead, manage and develop the Marketing Team

Other Responsibilities:

• Ensure full functional synchronisation with the overall company strategy - markets, products and messages
• Proposing & planning all launches campaigns and events
• Planning the rollout of seasonal and ad-hoc campaigns across all channels and ensuring all stakeholders are in the loop
• Maintain a thorough understanding of the audience and market
• Research customer data to provide clear customer insight
• Branding - ensuring consistency in how brand devices are used, and what the brand looks like
• For each campaign, responsibility for the brief, concept and content development (working together with and taking direction from the creative team
• Implement and oversee the execution of global marketing campaigns via all media channels
• Develop and manage advertising, agency and media partnerships
• Managing and working effectively with external partners and agencies as and when required
• Define brand KPI's for each marketing program, monitors and assesses them (ROI, brand awareness, brand tracking)
• Develop individual country or regional marketing plans
• Internal communication of key marketing initiatives
• Build both new consumers and increased loyalty with existing customers
• Develop and deliver ever-more effective trade marketing support, to outlets and wholesale in particular
• Increasing support provided for store events
• Create and manage the communications schedule for the Marketing team.
• Develop social media strategy with the social media manager
• Budget management and accountability
• Directly responsible for the P&L of the marketing budget

Employee benefits after successful completion of probationary period

• Pension
• Generous Clothing Allowance
• Cycle to work scheme
• Life Insurance
• Competitive salary

Please note that due to the high volume of candidates only suitable candidates will be responded to.