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Senior Social Media Editor (Corporate Affairs) w/m/d - limited for 1 year

Closing date
11 Mar 2022

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Senior Manager

Job Details

On its way to becoming the starting point for fashion, Zalando is rapidly growing its business across Europe and thereby also taking its corporate communications activities to the next level. This role contributes to and supports these plans by shaping and elevating the editorial part of our corporate communications.

As Social Media Editor (w/m/d), you will be a key driver of our corporate presence on social media and audience engagement, and also shape the public discourse for topics like circularity, platform economy, logistics, the future of retail, technology, and others. In close collaboration with topic experts and channel owners from across the Corporate Affairs department you will develop strategies, plan content, create content and play a key role in shaping Zalando's reputation.

The Editorial Team is a sub-unit within the Corporate Affairs department acting as the internal corporate content agency. We are passionate storytellers, advising stakeholders within the company on innovative editorial communications, managing the Corporate Newsroom, ensuring high-quality publications, well-steered content campaigns, as well as developing and producing digital content, including video and content tailored to social media channels.

  • You lead the implementation of editorial content planning on social media - derived from corporate strategies as well as comms and business priorities
  • You help shape the discourse on strategic topics like circularity, platform business, customer fulfillment, technology and others on social media
  • You create posts, campaigns and story arcs for our Corporate Affairs Twitter Channel @Zalando_Press
  • You build followership, engage in dialogue, foster community on our Corporate Affairs Twitter Channel (same handle as above)
  • You leverage metrics and analytics in a smart way to optimize our social media content for engagement
  • You provide strategic recommendations and derivations based on social performance, identifying and tracking KPIs
  • You create, implement and optimize interfaces and processes to social media channel owners across Zalando (Linkedin, Instagram, Facebook)
  • You advise on digital trends, new formats and channels and translate them into new corporate communications opportunities for us

  • You have extensive experience in a social media agency, content agency or in a corporate environment, leading the management and development of corporate social media channels
  • You take end-to-end ownership of providing the best content solutions for corporate social media
  • You have a proven track record in growing corporate social media channels and adapting corporate messages into social media formats
  • You own and optimize existing measurement mechanisms and derive learnings from them
  • You stand for professionalism and tact in audience engagement and use of the corporate voice
  • You have extensive experience with social media planning and managing tools like as well as project management systems like Asana
  • You have excellent written and oral language skills in both English and German.
  • You have a profound knowledge of different communications formats and produce innovative solutions and improvements through creative communications approaches
  • You push boundaries with state-of-the art knowledge and experience
  • You clearly communicate even complex topics using simple and easy to understand language, both verbally and in writing. You adjust your style and wording to your audience
  • You enjoy driving continuous improvement and innovation
  • You identify and drive potential improvements based on new information and industry trends

  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms, as well as the option to bring your dog to the office

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.


Zalando is Europe's leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 45 million active customers in 23 markets, offering clothing, footwear, accessories and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe's most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become the starting point for fashion.

Please note that all applications must be completed using the online form - we do not accept applications via email.


Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.

With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
+49 (0)30 2759 4693
Zalando SE
Valeska-Gert-Straße 5

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