Head of Content

Location
London (Central), London (Greater) (GB)
Posted
07 Sep 2021
Closes
07 Oct 2021
Contract Type
Permanent
Hours
Full Time

We are looking for a Head of Content to join our team based in Soho Works White City, London. This is a permanent role on a full-time basis

As the Head of Content, you will play an integral role in forming a recently launched multi brand online platform and contributing to the overall group strategy.  You will create the content strategy to inspire and engage our customers and create a sense of community on our platform. You will bring an innovative approach to creating inspiring content, while successfully navigating the ever-changing environment of a new business. Flexibility, adaptability, and forward-thinking skills will be key. We are looking for someone who can create a strong team culture and lead by example.

You must have experience of European content marketing and must have good experience of European influencer marketing.

 

THE COMPANY: 

We are a fashion company that has just launched a brand-new sustainable fashion label. We also hold responsibility for a large fashion organisations’ own brand website. Our focus is on the future of fashion as a sustainable and forward-thinking industry, and therefore we want to drive a culture to match this mindset.

THE ROLE: 

  • Own short- and longer-term content strategy to inspire customers, increase engagement, create community, and build awareness. 
  • Create content plan for onsite, SoMe, Influencer, and editorial placements. 
  • Focus on highlighting newness, trends, and relevant content. 
  • Build partnerships with external stakeholders such as affiliate networks, content publishers and brands for collaboration possibilities.
  • Set and manage budgets as part of the planning and P&L process. 
  • Partner closely with internal stakeholders such as Buying Merchandising, Finance and Marketing. 
  • Drive results against key commercial metrics such as engagement, awareness, and sales KPIs
  • Proactively drive trade – is action and solution oriented to deliver optimal outcome.
  • Work closely with Director of Merchandising to align commercial, customer and marketing plans
  • Focus on the development and management of the team – supporting, coaching, and creating an open feedback culture. Lead by example.

THE PERSON:

  • 10+ years of Content or Marketing experience, ideally within an international e-commerce environment.
  • Commercially minded & innovative creative thinker
  • Knowledge of digital commerce, including commercial, marketing and platform analytics. 
  • Experience in implementing industry best practices and building a winning team.
  • Solution orientated with an entrepreneurial attitude - thrives in a fast paced and growing business.
  • Passionate about promoting change for the business. 
  • Effective communicator - ability to communicate complex messages clearly and concisely to a variety of audiences and formats.
  • Adopts a collaborative way of working, forming strong relationships with internal and external stakeholders.
  • Demonstrates empathy, leads by example, and contributes to building a desirable team culture.

THE PACKAGE:

  • Competitive basic salary 
  • 28 days holiday per year
  • Private Health Care 
  • Online discount across all brands 
  • Flexi-time Monday – Friday
  • Contributory pension scheme 
  • Cycle to work scheme 

We look forward to hearing from you.