E-Commerce Data Analyst

07 Sep 2021
17 Feb 2022
Full Time
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.


Reporting to the Ecommerce Director, The E Commerce Data Analyst supports the team to deliver accurate reporting and actionable insights across many areas of the business, including ecommerce sales, behavioural data, customer data and performance marketing. This role requires a self-starter with a can-do attitude to setting up process, drive a test and learn culture and someone who can be an ambassador of data and insight driven decision making within the team. The role will involve turning data from multiple sources into valuable insights, enabling key stakeholder to make informed, data-led decisions.

Your Mission:
  • Create compelling and effective dashboards and reports that help track performance and support decision-making.
  • Support conversion optimisation efforts through ideation and testing strategies borne from actionable insights.
  • Identify ways to improve analytical procedures to improve agility and efficiency through the automation of reports.
  • Provide accurate sales and product reporting on a regular basis, with narratives on trend.
  • Drive a test and learn process involving designing hypotheses and tests to allow for measurable results, delivering forecasts, measuring the outcome and relaying recommendations to relevant stakeholders.
  • Collaborate with various teams by providing insights and analyses on customer data, optimising target audience and value proposition to maximise customer value retention and campaign ROI.
  • Digital marketing team: optimising product, brand, territories and campaigns to maximise ROAS.
  • Ecommerce Content team, optimising content formats and campaigns to maximise content traffic, acquisition and engagement.
  • Merchandisers, assessing and evaluating the impact of feature releases to site & business performance, which will be documented in Google Analytics annotations.

Your Talent:

  • Experience with analysing large data sets, identifying insights, trends and opportunities.
  • A natural problem solver who is able to dissect complex business problems and find innovative ways to deliver a solution.
  • A strong communicator, simplifying complex data into compelling and insightful stories.
  • Experience presenting insights and recommendations in a structed and clear way using data storytelling and visualisation tools.

  • Strong analytical capabilities
  • Excellent communication and presentation skills
  • Team player who is proactive, thorough, detail-oriented and organized

Systems and Essentials

  • Advanced Google Sheets skills and experience with Tableau, Data Studio or other visualisation tools.
  • Strong experience using digital analytics tools such as Google Analytics.
  • Strong analysis and SQL abilities using Big Query or similar, with the ability to program using Python, R or similar.


Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
  • Up to 50% discount on Stella McCartney products
  • Exclusive staff sales and sample sales - Including other LVMH brands
  • Matched pension contribution up to 6%
  • Extensive private medical and critical illness insurance, as well as life assurance
  • Annual Health Screening
  • Annual Leave Shop where employees can buy or sell annual leave
  • Flexible working/core hours
  • Enchanced Maternity/paternity packages
  • Matched Give as You Earn charity scheme
  • Fitness membership (Classpass credits) and onsite yoga
  • Volunteer and Birthday leave
  • Health cash plan
  • Financial wellbeing program
  • Physical and Mental Wellbeing Support Services
  • Employee referral bonus

Optional/ Paid Benefits

Childcare vouchers, season ticket loan, cycle to work scheme, tech scheme, travel and dental insurance and more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

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