Global Social Media Content Manager - Zalando Lounge

Recruiter
Zalando
Location
Berlin
Posted
08 Sep 2021
Closes
15 Oct 2021
Ref
3435555
Function
Marketing
Level
Manager
As a Social Media Manager for Zalando Lounge, your role is to contribute to the overarching goal of positioning our brand as #1 Starting Point for Offprice fashion. This is an exciting opportunity to join the newly created Brand Marketing team at Zalando Lounge with a clear ambition to make Social channels a core part of the way we communicate.

You are a creative thinker who has an eye for thumb-stopping content and who can work with the local markets to build innovative social-first strategies that grow brand love. You are a creative goal-getter who is socially native and you know the impact of every individual post while maintaining a holistic view of how social will contribute to broader business objectives. Your vision for our global and local channels will align with our brand principles and purpose, while also resulting in engaging content that our audiences want to see, share and discuss.

You will have an in-depth understanding of all established social channels and their purposes, while also keeping an eye out for the next big thing. The ability to interrogate and challenge briefs and ideas will come naturally to you, as you go in pursuit of what you think is strategically appropriate for the brand.

Your expertise and ambition will help position Zalando Lounge to generate brand advocacy and engagement while fostering a community of brand treasure hunters. Your creative and strategic thinking will allow you to uncover unique insights and translate them into actionable content.
WHERE YOUR EXPERTISE IS NEEDED
  • You are a results-orientated and insight-led digital marketing leader with a demonstrated history of delivering successful, consumer-focused campaigns. Your passion for story-telling partners your ability to create imaginative - yet considered - content strategies.
  • As a natural problem-solver, you'll be comfortable pitching a bold social media idea, built upon a sound strategic approach. You'll foster an environment where creativity, development and trust are paramount while acting as an ambassador for the team and its values.
  • You are a trend hunter. You know what people are talking about today and tomorrow, helping you to navigate the world of social media, write strategic plans to create stand-out and purpose-driven work.
  • You are business-oriented. You'll ensure measurable KPIs are met, including commercial targets, while also showing a strong understanding of analytics, managing stakeholders and partner relations.
  • You'll be reactive and proactive. You'll know the cultural events and topics that matter to our audience - Pride, Black History Month, sustainability - and you'll share our support and vision around their cultural importance.
WHAT WE'RE LOOKING FOR
  • You have 5+ years of experience in social media, creative planning, developing impactful, innovative strategies and content that gets people talking and gets quantifiable results against agreed KPIs.
  • You'll have big, bold ideas with the executional experience to roll them out.
  • You have a hands-on mindset and a can do-attitude; you are comfortable with taking projects from ideation to execution in a short time frame while using available resources in a business-savvy way.
  • You are an excellent communicator & you are fluent in English
  • Have experience working in fashion tech or retail, with expertise developing content strategies and campaigns for YouTube and TikTok a plus.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO LOUNGE
Is an online shopping club for fashion and lifestyle products in 14 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https://www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via email.

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