Digital Photo Art Director
- Employer
- UA Brands
- Location
- Fort Lauderdale, Florida
- Closing date
- 9 Oct 2021
View more
- Function
- Creative - Graphics, Images
- Level
- Senior Manager
- Contract Type
- Permanent
- Hours
- Full Time
Job Details
The Digital Photo Art Director position is a hands on art director role, owning the conceptualization, execution and production of the Product Description Page (PDP) and Product Listing Page (PLP) page visual content, both static and video. The position is a team of one with no direct reports but directs, guides and partners with retouching, asset management and photography teams.
- This role, working with asset management teams, ensures all deadlines and deliverables are met. Art directly weekly ecommerce photoshoots and be a creative lead for the in-house studio.
- Maintain and own ecommerce photo standard guidelines ensuring all deliverables are met with current brand guidelines.
- Partner with VP, Creative, Senior Art Directors and Art Directors to plan and research photography for editorial, flats, store windows, social projects, model, and video shoots.
- Work closely with VP, Creative and business partners to support ecommerce PDP/PLP and omni-channel brand initiatives. Manage annual shoot calendar and product turn-in schedules. Communicate with business partners to ensure they are fully informed and on schedule.
- Spearhead seasonal castings, working with photo studio and VP, Creative.
- Research and stay current on the medical apparel + fashion industries including consumer trends and photo styling; assessing and communicating their potential impact to business.
Essential Duties:
- Working with merchants, asset management, photography and CD to organize, plan, coordinate cross-channel photoshoots + video shoots; plan for PDP page pinup or ghost shots
- Communication with external + internal partners; follow up; project tracking; setting timelines + milestones; KPI measurement; resource planning; troubleshooting
- PDP + PLP pages-Select and crop images + curate PDP pages based on merchandiser notes
- Participate in Special Projects and Social Projects requests
- Research and monitor industry trends + market competitors; research, develop and deploy new technologies and skills including creative, OS, application, production, management, marketing and business practices and technologies
Education:
- BA/MA degree preferred but not required
Company
Higher standards: It’s what separates the good companies from the great ones. UA Brands takes tremendous pride in our mission to do things differently than the rest. Exceeding customer expectations: For the past quarter-century, our name has been synonymous with fashion-forward specialty apparel at great values; long-lasting product performance and above all, strong customer satisfaction.
We treat customers warmly, respectfully and fairly…always striving to surpass their expectations. We’ve grown from a single South Florida uniform store in 1985 to 28 locations across the U.S.; multiple e-commerce website and catalog operations; and hundreds of employees strong.
It’s all thanks to our talented team members, who include:
>Our personable, knowledgeable retail store team that brings the UA Brands shopping experience to life for hundreds of thousands of customers working in vital industries like healthcare and food service.
>Our efficient, hard-working distribution team, based in Lithia Springs, Georgia, that makes sure the right products are picked, carefully packed and shipped to thousands of customers quickly and efficiently.
>Our corporate team based in Fort Lauderdale, Florida, that supports us with design, manufacturing, inventory management, sales, technology, human resources, marketing, customer service and financial expertise to keep us running smoothly and successfully.
- Website
- https://www.uabrandscareers.com/
- Telephone
- 9546262100
- Location
-
101 NE 3rd Avenue
Suite 2000
Fort Lauderdale
Florida
33301
US
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