Senior Manager, Digital Creative Content & Merchandising

Tory Burch
New York, New York, United States
09 Sep 2021
08 Nov 2021

This person will support the Senior Art Director in creating innovative site experiences for e-commerce by developing content and merchandising strategies centered around seasonal product messaging and marketing initiatives. This position will collaborate across digital channels (Site, Merchandising, Editorial, Styling and UX teams) to develop brand content, aesthetic guidelines and set the merchandising tone for monthly e-commerce launches. This person will ensure alignment with all digital and marketing content from a customer journey lens (emails, digital ads, social, hp, etc) and be able to bring storytelling to life.


  • Be inspired by Tory's collections to create animmersive and visuallycompelling digital contentwith rich storytelling

  • Responsible forconcepting andgenerating on-brand layoutsthatenhancetheflowof product and content by working with the Senior Director of Art,Editorial, Styling, Site Merchandisers, UX,and business partners

  • Oversees execution of monthlysitelaunchesforglobal e-commerce platforms(US, China,APAC,Europe, Japan, Koreaand Middle East)

  • Review monthlyproduct launchesand direct/advisesite merchandisingteam on standards, contentand aesthetics to align on concept and cohesiveness for each initiative

  • Ensure alignment with Web and Marketing on creative content and product messaging for global initiatives

  • Must have thorough knowledge of each season's collection, monthly product deliveries, and assortments by tier

  • Must be able tocreativeproblem-solve and react quickly to address business concerns and be resourceful when working within budgetary constraints

  • Collaborate in a creative environment with other members of the team to achieve results

  • Work within a fast-paced environment in order to meet tight deadlines while ensuring that all directives and communications are accurate, clear, concise, and consistent with brand standards

Education and Prior Experience:
  • At least 7 years of industry experience andBachelor'sdegree preferred.

  • Strong computer graphics and mockup skills (Keynote, Photoshop, InDesign)
  • Must havestrongawareness of fashion and industry trends and an ability to bring most forward ideas to the table.

  • Must have portfolio demonstrating fashion styling and VM abilities.

  • Must have elevated taste level and experience working at a designer brand.

  • Must have experience compiling corporate merchandising directives.

  • Must have experience developing cross-functional partnerships

Core Skills:
  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

  • Education and Prior Experience

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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