PR Coordinator

New York City, New York
10 Sep 2021
18 Oct 2021
Full Time
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.


The PR Coordinator is responsible for working alongside the Senior Communications Manager and global communications team to develop and execute an impactful and creative PR strategy across categories and media types for the Americas. This role will promote the Stella McCartney brand image and specific products to ensure elevated editorial coverage while also working cross functionally on events and with VIP and influencers.

Your Mission

  • Oversee daily sample activity for the Americas and maintain NYC showroom inventory across all categories (mainly ready to wear and accessories, lingerie, swimwear, eyewear, kids) including support for international sample activity when necessary
  • Facilitate sample movement using Fashion GPS with the support of Showroom Assistant
  • Support Head of Global VIP's and Influencers in celebrity outreach, dressing (including fittings) and distribution of celebrity images
  • Daily communication to maintain strong editorial relationships with national and regional press across print and digital media to ensure quality and quantity coverage on the brand
  • Support US wholesale team's sample activities
  • Partnering with global PR offices to ensure seasonal sample flow
  • Maintain daily sample trafficking on Fashion GPS and check on usage from all global offices

Additional editorial support
  • Assist Senior Communications Manager to generate and execute press strategies and pitching in support of the collections, store openings, product launches, and brand news and initiatives
  • Developing key messages for the local market to enhance brand awareness
  • Regular communication and planning cross functionally with regional retail and buying team to ensure press coverage is timed with store inventory and key launches
  • Analyze missed opportunities and strategize on how to course correct
  • Distribution of press materials including collection images and look-books
  • Maintaining up to date contact database and distribution lists
  • Assist with event logistics for press related events including press days
  • Ensure Stella McCartney is held to the highest standards and brand positioning across all PR activities

  • Oversee daily, weekly, monthly sample send out report and upcoming credit chart
  • Managing of press clippings done by Showroom Assistant, ensuring all expected credits are clipped and included in daily press coverage, monthly clipping reports, and ad hoc project based recaps

Please note the above tasks are to provide an indication of the expected tasks but this list is not exhaustive of all activities.

Your Talent
  • 3-4 years of experience in public relations, preferably in luxury fashion
  • Outstanding written, verbal, and presentation skills
  • Strong time management and organizational skills
  • Creative outlook and ability to identify opportunities for the brand
  • Ability to work in a team environment
  • Ability to multitask
  • Adapts quickly to change
  • Capacity to engage and communicate effectively at all levels

Systems and Essentials
  • Knowledge of Fashion GPS and Microsoft Office Suite


Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

  • Employee discount
  • Exclusive staff sales and sample sales
  • Flexible working/core hours
  • Maternity/paternity enhanced
  • Fitness membership (Classpass) and onsite yoga
  • Volunteer and Birthday leave
  • Employee referral bonus
  • Financial Wellbeing Support Services

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.


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