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Senior Manager, Product Marketing, Tommy Hilfiger Asia Pacific

Hong Kong, Hong Kong
Closing date
3 Dec 2021

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Senior Manager
Full Time

Job Details


The candidate is responsible for leading and driving the Product Marketing strategy to support a consumer-centric GTM Approach across the region. Working in very close collaboration across Global, Regional and Local Brand and Product Marketing Teams, in a truly international cultural and dynamic working environment, you will lead and manage projects from initial concept stage to production of content, always putting social, digital and video at the center of everything we do.

For this role, you'll be part mentor, part collaborator, part autonomous. With an entrepreneurial spirit and collaborative approach, you'll navigate work and feedback through a structured process, and remain open to others' ideas.


Product Marketing:
  • Lead regional and cross-functional aligned Go-To-Market strategy and execution
  • Strategize to create Asia relevant and resonating looks and product stories for global, regional and local brand campaigns, assets and content creation, to unlock business opportunities and boost efficiency
  • Drive with merchandising / product team to understand product opportunities, ensure sell-in data and product information are well communicated with relevant GTM teams and translated into consumer facing messaging
  • Initiate, drive and project manage Asia relevant collaboration and capsule collections development, from concept building and briefing, product design, business plan and sell-in materials development to sell-through activation, to unlock business opportunities and excite consumers
  • Lead on the messaging strategy of sell-in materials for collection launches from sell-in to sell-through
  • Drive the briefing process to creative team for creation of assets from GTM and product marketing perspective, always putting social, digital and video at the center
  • Manage the regional Go-To-Market timeline with the goal to develop relevant products and assets for APAC markets
  • Deliver market research in support of new marketing initiatives, new product development and go to market strategy
  • Implement and update marketing calendar for APAC region
  • Align with global marketing team and local teams, and ensure efficient communications and get the right attention and support

Operational Efficiency:
  • Find efficiencies across the region with regional resonating messaging
  • Identify and drive operational efficiencies in the process to meet project and team requirements
  • Responsible for all TH Asia Marketing Budget Oversight and communicate
  • Drives constant process improvements.

Objective Setting and Data-Driven:
  • Support the development and interpretation of marketing objectives and all brand visual materials to maintain the good consistent brand image.
  • Deliver proactive and relevant insights & action recommendations to the creative & production tea

Team Player:
  • Work to unlock the potential of each member in region and markets
  • Ensure all teams to follow all company policies, procedures and standards to ensure consistency and compliance.
  • Manage production relationships with outside vendors to ensure consistency with brand guidelines

Functional Competencies:
  • Highly organized, detail-minded, and able to manage multiple projects in parallel

  • At least 10-15 years' experience in fashion retail industry
  • Extensive experience related to brand Marketing and Communications
  • APAC region marketing experience is preferred

  • Bachelor degree and above
  • Marketing professional with an excellent strategic thinking

  • Excellent interpersonal skill and global mindset
  • Highly proactive, self-driven, able to work with diverse groups of people
  • Proven success of exceptional project management, and communications skills with confidence with diverse stakeholders
  • Demonstrable organizational, time management and prioritization skills


About PVH Corp.
PVH is one of the most admired fashion and lifestyle companies in the world.

We power brands that drive fashion forward – for good.

Our brand portfolio includes the iconic CALVIN KLEIN and TOMMY HILFIGER brands.  We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.



Find Us
1013 AP

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