Brand Marketing Manager

Recruiter
Dolls Kill
Location
San Francisco Bay Area, CA, United States
Posted
13 Sep 2021
Closes
21 Nov 2021
Ref
77e797f1-0085-4fe1-86ce-eb5c013ae26c
Function
Marketing
Level
Manager
Hours
Full Time
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality through radical, unapologetic self-expression. Our cult following of over 5 million social media followers includes some of the most influential personalities in music, art, pop culture, and fashion. We're also backed by strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands.

Our team is growing quickly in both our SF and LA locations and we are hiring across all business functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

We are looking for an experienced brand marketer to manage strategy and execution of campaigns for our collaborations program, promotions, email and brand storytelling. This person will be responsible for writing and concepting campaigns that will come to life across all digital (and sometimes in real life) channels. The role requires a deep understanding and thoughtful application of digital content.

• Drive end-to-end development of impactful storytelling campaigns, from strategic ideation to content/asset creation for key brand initiatives

• Launch and oversee all brand collaborations and work with the internal team to ensure end-to-end flawless execution

• Manage key promotional events, including brief writing, creative review, change and calendar management, and hindsighting.

• Regular reporting and recapping of promotional events, identifying areas of opportunity and sharing recommendations with leadership. [1]

• Lead and drive the strategy and stories/storytelling (including brand narrative & value propositions) across our CRM program

• Brainstorm with email team to craft compelling, content-forward emails for the brand

• Work with all channel owners (CRM, social media, paid media, etc.) to develop campaign plans and asset specifications that will bring the story to life in all channels

• Work closely with the creative and creative operations teams to develop customer-facing assets

• Champion diversity and inclusivity across every story

• Drive content excellence, playing a key role in evolving the stories that we tell and how we share them with our customer

Requirements

• 5+ years of experience across brand and marketing for a direct to consumer brand

• Experience in fashion or e-commerce preferred

• Deep understanding of and passion for the brand, our customer and our voice

• Proven copywriting skills

• Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels

• Passionate about creating compelling customer-facing content

• Excellent written and verbal communication skills

Similar jobs

More searches like this

Similar jobs