Manager, Digital Production, Optimization, and Innovation

New York City, New York, USA
15 Sep 2021
15 Nov 2021
Primary Purpose: Support delivering a world class online shopping experience though personalization, web production, and optimization of 3rd party tools

The successful individual will leverage their proficiency in Production and Optimization to:

- Be a cross-brand and internal production resource and advocate for new features and optimizations related to personalization/recognition, experience optimization, and ecommerce enhancements
- Support ad hoc front end production (HTML/CSS/JS) and ecommerce experience innovation projects (SFCC/Optimizely/GTM)
- Monitor sites to ensure frontend content is aligned with the user experience we expect for our brands
- Diagnose technical problems and advise/implement on the best feasible solution
- Partner with cross-functional teams to understand business needs and contribute actionable solutions to support financial goals and objectives
- Facilitate meetings and provide recaps to cross-functional business partners
- Self-generate optimization ideas and nurture ideas from across the enterprise, including voice of customer and call center, into testable hypotheses
- Execute proofs of concept of new tools with prospective vendors in both the experimentation and general ecommerce domains
- Work with brands on change management and training as applicable

The accomplished individual will possess:

- 5+ years of experience in ecommerce production, product management, and/or optimization
- Proficient in coding (HTML/CSS/JS/SQL)
- Experience with ecommerce tools (Salesforce Commerce Cloud, Optimizely, Google Analytics, Google Tag Manager)
- Experience translating business requirements into detailed technical specifications and working with technical experts to achieve accurate implementation
- Ability to operate in a complex, matrixed organization and collaborate with stakeholders across multiple functional areas
- Exceptional attention to detail and troubleshooting abilities
- Excellent time management and communication and presentation skills
- Ability to work effectively both independently and as part of a team

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3 Visit Tapestry, Inc. at

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