Commerce Strategist - ZMS

Recruiter
Zalando
Location
Berlin
Posted
15 Sep 2021
Closes
23 Nov 2021
Ref
3438776
Function
Marketing
Level
Manager
The Commerce Strategy Team works on clients' briefs and unspoken needs, by finding proper data sources and strategic frameworks. Based on expertise and marketplace data the team works on crafting recommendations for the e-commerce presence of our partner brands across related touchpoints and tools. This team are experts on both, the shopper's path to purchase and Zalando's algorithm on sorting and ranking, and they ideate to connect trends in local markets to available opportunities on our platform.

This team partners up with the Branding & Performance Strategy team to translate client challenges into Zalando marketplace opportunities, and works in close collaboration with our MAC/BI team and Consumer Insights teams to unlock new retail opportunities across Zalando markets and categories.
WHERE YOUR EXPERTISE IS NEEDED
  • Extract insight from brand account, category and market data to identify relevant trends, and provide well-developed, proactive recommendations to enhance and exceed overall client goals and objectives
  • Review / plan product sales in accordance with client goals and provide guidance based on market and category level insights
  • Develop variant marketing strategies utilizing behavioral data captured from the Zalando marketplace to drive key behavioral metrics across markets and categories
  • Analyze weekly data and reporting metrics on target ZMS campaigns, providing insight and visualization into performance relative to market and category trends, and based on this data provide recommendations for success and optimization
  • Provide global digital retail best practices and insights about Zalando marketplace to key accounts
  • Responsible for identifying sales growth opportunities across Zalando markets and categories and participating in negotiations to close strategic opportunities
WHAT WE'RE LOOKING FOR
  • Minimum 5 year previous hands-on experience in crafting data-based retail strategies
  • A highly analytical, structured thinker who can work with complex data sets, drive insights, and clearly communicate findings to a diverse set of stakeholders
  • Extensive knowledge of e-commerce metrics and know how to influence them
  • Excellent presentation skills with the ability to communicate effectively in written and oral communications
  • Excellent organizational skills and proven ability to handle multiple projects simultaneously
  • Knowledge of strategic frameworks and the ability to adjust them to the problem at hand
  • Knowledge of consumer and shopper research goals and methodologies
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO MARKETING SERVICES
Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe's leading online platform for fashion and lifestyle, Zalando. We work with the world's largest fashion and lifestyle brands and provide them with impactful solutions across all marketing touchpoints, access to relevant audiences and in-depth data knowledge, as well as inspiring creation and content.

At ZMS we create meaningful connections between brands and consumers through a deep understanding of their personalities. We work with brands, agencies and publishers from fashion and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels.

For more information check our this link:https://zms.zalando.com/

Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

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