Senior PR & Influencer Manager Beauty
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 4 Nov 2021
View more
- Function
- Marketing
- Level
- Senior Manager
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Job Details
Zalando is Europe's leading online platform for fashion and lifestyle. Helping to liberate people through fashion, we pride ourselves in helping our audience express themselves. Our story is exciting, and it's just getting started.
As Zalando continues to grow as a business, we're looking for a Senior PR Manager Beauty, who can contribute to innovative, culture-centric and insight-led beauty PR strategies and plans that will land with success and seed Zalando's reputation and brand values.
Your expertise and ambition will help position Zalando at the intersection of beauty and culture to generate brand advocacy and engagement. Your creative and strategic thinking will allow you to initiate and advance beauty campaigns that support Zalando's purpose and commercially-led goals.
WHERE YOUR EXPERTISE IS NEEDED
WHAT WE'RE LOOKING FOR
PERKS AT WORK
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42+ million active customers through diverse skill-sets, interests and languages our teams choose to use.
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
As Zalando continues to grow as a business, we're looking for a Senior PR Manager Beauty, who can contribute to innovative, culture-centric and insight-led beauty PR strategies and plans that will land with success and seed Zalando's reputation and brand values.
Your expertise and ambition will help position Zalando at the intersection of beauty and culture to generate brand advocacy and engagement. Your creative and strategic thinking will allow you to initiate and advance beauty campaigns that support Zalando's purpose and commercially-led goals.
WHERE YOUR EXPERTISE IS NEEDED
- You know the beauty industry inside and out and therefore will choose the right people of influence to represent us, create dedicated content for all relevant channels and choose the right initiatives and partners to ultimately win the hearts of our beauty customers.
- You'll execute brave and bold communication plans that can generate brand love and commercial success. You have an eye for opportunity and know how to make things happen. You'll translate big visions into reality.
- You'll work in close collaboration with different teams and functions and guarantee a holistic approach across all customer touchpoints. You'll be comfortable taking charge and communicating what needs to be done, and why.
- You'll create strategic short and long-term priorities for how PR can support overarching comms goals. You'll always keep the big picture in mind while executing different initiatives. Your plans will result in solid and meaningful relationships with our target audience, external partners, and key media outlets.
- You understand the importance of a brand being able to stand out in a competitive marketplace. Naturally passionate about sustainability, diversity and self-expression, you understand what is culturally relevant and build an emotional connection with consumers.
WHAT WE'RE LOOKING FOR
- 6 - 8 years of relevant experience working in consumer PR, within the beauty industry and with globally established brands.
- Adept at working across influencer and brand marketing to create fully-integrated campaigns.
- Committed to diversity and inclusivity - Everyone who works at Zalando must share our message of inclusivity and liberation through fashion and act as an ambassador for Zalando.
- Comfort in working in a fast-paced environment, adapting quickly and flexibly to change
- Exceptional written and oral communication skills, with an understanding of both customer and media communication
PERKS AT WORK
- Culture of trust, empowerment and constructive feedback, open source commitment, meetups, game nights, 70+ internal technical and fun guilds, knowledge sharing through tech talks, internal tech academy and blogs, product demos, parties & events
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Extensive onboarding, mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42+ million active customers through diverse skill-sets, interests and languages our teams choose to use.
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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