Strategy Team Lead - ZMS

Recruiter
Zalando
Location
Berlin
Posted
15 Sep 2021
Closes
11 Oct 2021
Ref
3438774
Function
Marketing
Level
Manager
The Integrated Marketing Strategy Team is made up of branded experience planners and performance strategists who focus on 'how' our partners communicate with Zalando consumers across our platform and on offsite/offline channels. They leverage their multi-channel branding and communication expertise to steward global brand activations with long-term growth potential within strategic and key accounts - Zalando's most important brand partners to elevate campaign performance.

This team partners up with the Consumer & Retail Insights team to translate client challenges into brand-building opportunities and performance strategies on and off the Zalando marketplace, and works in close collaboration with our Sales team to unlock new budgets by planning and pitching advertising concepts.
WHERE YOUR EXPERTISE IS NEEDED
  • Works closely with insights, media, creative, and sales teams in the creation of consumer-first branding strategies, ideas, and plans
  • Tenaciously pursues opportunities and creates communication deliverables that align with clients brand and advertising objectives
  • Guides tone and design decisions for materials across Zalando and external platforms
  • Contributes to briefs that inspire creative teams to create meaningful ideas rooted in consumer truths and insights
  • Demonstrates leadership in identifying trends, opportunities, issues, and best practices across marketing communications to drive brand experience that is current
  • Coordinates multiple large budget campaigns simultaneously under tight deadlines
  • Advocates branding strategy and planning principles within ZMS teams and clients
  • Leads a team of Strategists to deliver business results, whilst growing the team's capacity and capabilities
WHAT WE'RE LOOKING FOR
  • Minimum 8 years experience in branding and communications planning
  • Previous experience in planning across paid, owned, and earned media
  • Excellent presentation skills and business fluency in written and oral communications.
  • Ability to apply critical thinking and strategic frameworks to drive the work and clear understanding and ability to translate strategy into tactical executions
  • Experience in orchestrating and executing multi-faceted marketing plans and projects
  • Track record of close collaboration with creative partners to bring holistic ideas to life
  • Results-driven and solution-oriented working style with an agile mindset
  • Experience in building strong relationships with diverse stakeholders, one team spirit
  • Fashion and/or e-commerce industry experience is preferred
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO MARKETING SERVICES
Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe's leading online platform for fashion and lifestyle, Zalando. We work with the world's largest fashion and lifestyle brands and provide them with impactful solutions across all marketing touchpoints, access to relevant audiences and in-depth data knowledge, as well as inspiring creation and content.

At ZMS we create meaningful connections between brands and consumers through a deep understanding of their personalities. We work with brands, agencies and publishers from fashion and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels.

For more information check our this link:https://zms.zalando.com/

Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

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