Skip to main content

This job has expired

Branding Strategist - ZMS

Employer
Zalando
Location
Berlin
Closing date
20 Oct 2021

View more

Function
Marketing
Level
Manager

Job Details

The Branding Strategy Team is made up of branded experience planners who focus on 'how' our partners communicate with Zalando consumers across our platform and on offsite/offline channels. They leverage their multi-channel branding and communication expertise to steward global brand activations with long-term growth potential within strategic and key accounts - Zalando's most important brand partners.

This team partners up with the Consumer & Retail Insights team to translate client challenges into brand-building opportunities on and off the Zalando marketplace, and works in close collaboration with our Sales team to unlock new budgets by planning and pitching Branded advertising.
WHERE YOUR EXPERTISE IS NEEDED
  • Works closely with insights, media, creative, and sales teams in the creation of consumer-first branding strategies, ideas, and plans
  • Tenaciously pursues opportunities and creates communication deliverables that align with clients brand and advertising objectives
  • Leads and coordinates internal and external teams to uncover innovative ideas and deliver comprehensive cross-channel brand marketing strategies
  • Contributes to briefs that inspire creative teams to create meaningful ideas rooted in consumer truths and insights
  • Develops and maintains an acute knowledge of the partner brands (large fashion brands), their key categories, consumers, and competitive landscape
  • Coordinates multiple large budget campaigns simultaneously under tight deadlines
  • Works with media activation and creative production to ensure flawless delivery on campaign branding strategy
WHAT WE'RE LOOKING FOR
  • A seasoned expert in branding and communications planning (5 + years of experience)
  • Previous experience in planning across paid, owned, and earned media
  • Clear understanding and ability to translate strategy into tactical executions
  • Track record of close collaboration with creative partners to bring holistic ideas to life
  • Proven creative thinker who generates and executes innovative ideas with limited guidance
  • Experience in building strong relationships with diverse stakeholders, one team spirit
  • Fashion and/or e-commerce industry experience is preferred
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

ABOUT ZALANDO MARKETING SERVICES
Zalando Marketing Services (ZMS) is the 360° marketing unit of Europe's leading online platform for fashion and lifestyle, Zalando. We work with the world's largest fashion and lifestyle brands and provide them with impactful solutions across all marketing touchpoints, access to relevant audiences and in-depth data knowledge, as well as inspiring creation and content.

At ZMS we create meaningful connections between brands and consumers through a deep understanding of their personalities. We work with brands, agencies and publishers from fashion and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content brands produce successful campaigns across multiple digital marketing channels.

For more information check our this link:https://zms.zalando.com/

Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert