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Manager, Global Social Media & Analytics

Long Island city, USA
Closing date
16 Aug 2022

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Job Details

Title: Manager, Global Social Media & Analytics
The successful individual will leverage their proficiency in Social Media to...
- Support Global Social Media team and local markets with developing, deploying, managing and analyzing social media marketing programs and technologies to create campaigns in support of product, brand, and marketing initiatives across our social networks (Facebook, Twitter, Pinterest, Instagram, YouTube, TikTok, WeChat, Weibo, LINE, etc.)
- Creative and strategic thinker who can brainstorm innovative ideas/strategies to support brand initiatives with focus on editorial storytelling, personality, and consumer engagement
- Support Director of Social Media Strategy to develop and execute social community growth strategies, to expand Coach global social footprint
- Partner closely with brand marketing, creative and PR teams to align priorities and serve as a true brand steward, ensuring consistent, effective content activation
- Partner with paid media team to optimize performance of campaigns on Facebook, Twitter, Instagram, YouTube, TikTok
- Partner closely with digital strategy team to improve future content based on social listening reports
- Oversee community management and social listening activities to translate social sentiment/listening into ideas, actionable insights and strategy
- Benchmark and research competitor and industry leaders in social media. Constantly explore and evaluate new social platforms, tools, services and vendors and provide recommendations for optimization and growth to Director.
- Facilitate and lead communication with local markets by scheduling and driving ongoing global calls. Keep Markets up to date on content usage guidelines and content calendar to drive brand consistency
- Solid writing skills with knowledge of current trends/language in fashion and social landscape
- Keep teams and internal partners abreast of breaking industry news, best practices and new digital trends. Be a social media/digital marketing evangelist for brand
The accomplished individual will possess...
- BA or BS preferred.
- At least 4 - 6 years' experience developing and delivering online/digital marketing strategy in a dynamic, fast-paced environment required.
- 2 - 3 years hands on experience in social marketing campaigns. Web analytics/social listening knowledge and experience in pulling reporting, measuring campaign performance and analyzing metrics to support overall social strategy.
- Experience in executing campaigns and utilizing multiple social platforms to build awareness, engage new and existing customers and increase conversion via site, store and other potential points of purchase.
- Excellent communication, writing, project management, presentation, cross-functional collaboration and relationship building skills are critical.
- Highly proficient in the Microsoft Office Suite, including Microsoft Excel.
- Ability to work consistently and urgently in fast-paced environment.
- Deep familiarity of and passion for social media communities and marketing approaches, with a keen eye towards innovation.
- Deep familiarity with social listening and analytics tools such as Dash Hudson, Sprinklr, NetBase, etc.
An outstanding professional will have...
- At least 2-3 years working within the fashion or entertainment industry.

Our Competencies for All Employees
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Building Effective Teams: Blends people into teams when needed; creates strong morale
and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
- Managerial Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at #LI-MS1



Coach was founded in 1941 as a family-run workshop. In a Manhattan loft, six artisans handcrafted a collection of leather goods using skills handed down from generation to generation. Discerning consumers soon began to seek out the quality and unique nature of Coach craftsmanship. 

Now greatly expanded, Coach continues to maintain the highest standards for materials and workmanship. Coach’s exceptional workforce remains committed to carefully upholding the principles of quality and integrity that define the company. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality and durability, and our commitment to customer service.



Coach is a global leader in premium handbags and accessories. Building upon our strong brand and business equities, we are in the process of transforming from an international accessories business to a global lifestyle brand, anchored in accessories, presenting a clear and compelling expression of the Coach woman and man across all product categories, store environments and brand imagery. In addition, we are leveraging the global opportunity for Coach by raising brand awareness and building market share in markets where Coach is under-penetrated, through our directly operated businesses most notably in Asia and Europe.



Find Us
10 Hudson Yards
New York
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