Sr. Marketing Manager

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the role

The Central Marketing team manages all marketing and internal operations for the Gap Inc. credit card. This team specifically focuses on driving credit card spend outside of the Gap, Inc. brand portfolio, enticing customers to use their credit card at all merchants. From card benefit innovation to direct marketing campaigns, this team is the touchpoint that has direct access to Gap Inc. cardmembers.

What you'll do

• Lead the omnichannel strategy, development, and execution of Cobrand/World Sales programs to drive world charge volume and cardholder activation in partnership with the Central Marketing Director
• Develop creative briefs and oversees development of marketing assets across multiple platforms and brands; maintain oversight to ensure creative is on-strategy, customer-led, and on-brand, partnering with cross-functional teams, Issuing Bank partners and brand stakeholders to ensure seamless execution
• Partner with Issuing Bank and Business Analytics teams on promotional offer strategies, including business objectives, ROI, incremental volume and identifying target audiences and appropriate timing (review analytics, determine key insights, assess program metrics and KPIs)
• Visualize data and build stories to report program results to stakeholders and cross-functional partners; develop hindsightecaps with recommendations to optimize campaigns and business performance
• Innovate and evolve Cobrand/World Sales strategy, building out a roadmap and testing agenda to maximize ROI, drive charge volume, manage discount/Reward expense and refine future retention strategies
• Understand and provide insights on Cobrand/World Sales budget and forecasting in collaboration with Issuing Bank, Business Analytics and Finance partners
• Report out campaign results and business updates in internal meetings

Who you are

• Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners; positive attitude and ability to manage change and brings structure to ambiguous situations
• Ability to work in a results-oriented, fast-paced environment while showing strong attention to detail and delivering flawlessly & accurately on multiple simultaneous projects
• Ability to think big picture, stay hyper-focused on the customer, and be a visionary/idea generator, with willingness to be involved in execution details
• Strategic thinker with the ability to leverage large data sets to make data-driven decisions
• Analytics mindset; experience using logic and methods to solve difficult problems and derive effective solutions; can delve into data and concisely translate learnings and insights to inform and influence
• Strong written and verbal communication skills with the ability to glean insights and tell a story from the data
• 7+ years of relevant work experience in marketing, advertising, loyalty, ecommerce or related field, focused on driving the development, execution, and analysis of omni-channel marketing programs. Past credit card, retail, or agency experience preferred but not require. Bachelor's Degree; MBA a plus

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.