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Senior Social Media Strategist - Channel Team

Employer
Zalando
Location
Berlin
Closing date
3 Jan 2022

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Function
Marketing
Level
Senior Manager

Job Details

We will be the starting point for fashion inspiration and innovation, and to get there we need people to believe in our brand. That's where you come in. With innovation, imagination and cross-channel thinking you'll build brand love and heat with each post, story and video, never settling for quantity over quality. Your vision for these channels will be engaging: it'll be what audiences want to see, what they want to share and conversations they want to be a part of.

As well as knowing how to use each social channel, you'll spend time thinking what the benefits to the business are. What is performing well? What will success look like to our stakeholders? You'll be confident in taking the lead for this, getting the social team in alignment with the intention behind your work.

Planning how you'll tell our story on these channels requires innate creativity, but you'll also need a degree of hands-on practicality. You'll manage the teams responsible for making your vision become a reality, ensuring you can lead internal team members, external agencies and other partners as campaigns are delivered.
WHERE YOUR EXPERTISE IS NEEDED
  • You're a digital storyteller. You know how to connect to real people through a variety of social channels, with a key focus on Instagram, Facebook and TikTok. Come up with ways to foster and build meaningful connections to an active audience. You also understand that being hot in culture means acting fast and coming up with creative cultural reactive ideas on the spot.
  • You understand fashion inside out, you know the brands that people love to talk about and understand the culture that drives fashion. With your fashion knowledge you are able to create strategies that are 360 degrees strategy driving synergies between on-site, influencers channels and paid boosting.
  • Lead by example. You won't just take the lead, you'll inspire your team to follow your lead. You'll foster an environment where development and trust are paramount, and you act as an ambassador for the team.
  • You'll champion your channels. You'll be the expert for Instagram, Facebook and TikTok, comfortable discussing the benefits and limitations of each platform, and how to best optimise the work being done on them, including paid boosting.
  • You'll share our vision for the bigger picture. Trends start with us, but we don't stop there. You'll contribute to the discourse around fashion beyond the label: sustainability, self-expression and identity, and inclusivity.
  • You'll be reactive and proactive. You'll know the cultural events and topics that matter to our audience - Pride, Black History Month, sustainability, the latest meme - and you'll share our support and vision around these sensitively.


WHAT WE'RE LOOKING FOR
  • 6 to 8 years of experience in social media, developing impactful, innovative strategies and content that gets people talking and meets commercial targets.
  • Strong people management skills, being confident in developing a team and getting everyone to share a vision, playbook and strategy for different channels.
  • Want to disrupt and challenge. Yes. We want you to come to us and tell us if we're being boring. If you're comfortable pitching new ideas because you want to be doing your best work with the best team, push us to be one step ahead from the rest.
  • A commitment to diversity and inclusivity. Everyone who works here must share our message of inclusivity and liberation through fashion. You will be an ambassador for this in your output and your internal conduct.
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
  • Mentoring and personal development opportunities and an international team of experts
  • Relocation assistance for internationals, PME family service and parent & child rooms

We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe's leading online platform for fashion, connecting customers, brands and partners across 17 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 34 million active customers through diverse skill-sets, interests and languages our teams choose to use.

Please note that all applications must be completed using the online form - we do not accept applications via email.

Company

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.

Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.

Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.

  • Fashion Store
    Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
     
  • Offprice
    The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
     
  • Zalando's Private Labels
    Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
     
  • Zalon
    Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
     
  • Zalando Marketing Services
    The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
     
  • Zalando Fulfilment Solutions
    Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
     
  • Zalando Partner Services
    Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.


With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.

Company info
Website
Telephone
+49 (0)30 2759 4693
Location
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany

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