Digital Insights Specialist - Ecommerce (Tommy Hilfiger & Calvin Klein)

London, United Kingdom
19 Sep 2021
05 Nov 2021
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognized for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger, was acquired by PVH Corp. in 2010, has more than 17,000 associates worldwide and an extensive distribution network in over 115 countries and 1,600 retail stores.


At PVH everything starts with the consumer. Our ability to drive above market growth hinges on the depth of its consumer insights and how well it translates those insights in to effective, commercial actions. To develop deeper understanding of customers and consumers online, this individual will employ a range of quantitative and qualitative techniques that are both innovative and pragmatic.

This role will be an influential member of the eCommerce team - responsible for driving performance and change across the business. You will be highly consultative and motivated by an innate curiosity to increase trading performance via innovation and collaboration.

The role will offer you a platform to challenge existing assumptions, whilst highlighting opportunities to the business for growth and efficiency.

Your focus will be developing reporting practices, relationships and ideas that will drive customer acquisition, engagement strategies and increase returns on investment.

This role sits in the eCommerce team reporting to the UK+ eCommerce Insights & Analytics Manager.

Responsibilities include:

  • Establish yourself as a subject matter expert for questions relating to eCommerce data and digital insights in our business.
  • Deliver regular eCommerce insights reporting. You will be responsible for enabling eCommerce initiatives and account related planning through creating regular (weekly, monthly and ad hoc) tailored customer and consumer reports, combining information from a range of insights tools and data sources.
  • You will use this understanding to offer suggestions and work closely with our eCommerce Digital Marketing and Development teams, providing clear and concise data insights to drive our strategic workstreams and activations.
  • In line with seasonal calendars you will interpret and present data to support business priorities, identifying opportunities and problem solving challenges in order to help grow our categories, channels and business.
  • Support the eCommerce Insights & Analytics Manager with execution of strategic and ad-hoc digital tasks and objectives.
  • Develop best in class data led relationships with our customers to help build collaboration and data sharing.
  • Move eCommerce to the next strategic level; grow, integrate and automate performance tools expanding & embedding eCommerce capabilities.

About YOU

  • +3 year's experience in a data led role responsible for providing insights. eCommerce experience advantageous but not essential.
  • +3 year's experience in a relevant consumer products industry. Fashion industry experience advantageous but not essential.
  • A consumer first mind-set with a strong knowledge of the digital landscape.
  • Demonstrate a high-level understanding of how data led insights can be applied to eCommerce and an Omni-channel model.
  • Experience using analytical tools and applications to draw insights, including advanced knowledge of MS excel. Additional experience using traffic monitoring, SEO and BI visualisation tools preferable. SQL experience advantageous but not essential.
  • Ability to identify and confidently present complex ideas in simple ways to large audiences in order to help the business make informed decisions.
  • Ability to look at digital data, make pragmatic decisions and generate insights and actions to grow the business.
  • Strong communication and influencer skills are vital, as the position will place you at the heart of the business and interacting with a range of stakeholders.
  • Outstanding analytical skills & attention to detail - ability to create robust analysis and provide meaningful insights to drive actions and highlight opportunities; must be solutions orientated with an ability to flex in order to add value.
  • Self-motivated, curious mindset with an ability to manage multiple tasks and deliver projects on time.
  • The individual should have an exceptional passion for winning combined with a strong interest and enthusiasm for eCommerce; must seek and deliver fresh opportunities whilst demonstrating an ability to deliver as part of a team.


At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

Similar jobs

More searches like this

Similar jobs