Manager Membership Engagement (m/f/d)

Your areas of responsibilities:

• In alignment with company and Direct-To-Consumer strategy, create and drive membership engagement strategy from scratch to achieve short- and long-term ambitions
• Lead and manage membership activation program (earn and burn) with the ambition to further improve membership user experience
• Manage and drive the success of membership referral program (member and product referral)
• Maintenance and ongoing improvement of existing digital touchpoints like E-Commerce & brand site as well as product registration 
• Plan, manage and improve membership incentives and benefits (commercial and emotional) 
• Plan, build and execute a membership engagement calendar with monthly activations and communication 
• Develop membership segment and build automated membership communication + lifecycle communication with analytics team 
• Collaborate with membership analytics team to build membership engagement reports including KPIs 
• People management of one dedicated headcount in 2022

Your profile of qualification:

• Strong knowledge and practical experience within the areas of Digital activation, brand marketing, E-Commerce & membership engagement
• Experience in leading new initiatives as well as loyalty and membership programs preferred in the luxury good industry 
• Understanding of both commercial and engagement consumer / member journeys
• Proven track record within E-Commerce and own retail, specifically within loyalty or membership programs
• Experience with meticulous data-based decision making grounded in consumer behavior
• Ambition and flexibility to build something new from scratch 
• Excellent communication skills and inspiring to bring together and influence cross-functional teams
• Fluent English language skills, German would be a plus as well as willingness to travel between our Bayreuth HQ and our Munich office