Head of Marketing Business Unit Home (m/f/d)

1 day left

Recruiter
Cybex
Location
Bayreuth (Stadt), Bayern (DE)
Posted
20 Sep 2021
Closes
20 Oct 2021
Function
Marketing
Level
Manager

Your area of responsibilities:

  • Be the full Marketing Leader for our Business Unit Home and responsible for 360° view and alignment over all departments, e.g. Product Marketing, Campaign, Trade, Digital, PR, etc.
  • Assure a consistent and strong communication across all consumer touchpoints from website, hangtags, etc.
  • Co-create the Business Epic for Design (i.e. furniture) products and assure comprehensive toolboxes are available for all products, focusing on global as well as specific to focus markets as defined
  • With support of the product (marketing) functions develop an increasingly user centric marketing approach
  • Increase qualitative and quantitative output of assets, setting CYBEX on the path of becoming a leading content platform for parents, focus on luxury furniture design
  • Develop a Marketing and especially PR and Social Media strategy for the division that goes beyond pure product driven communication, cementing CYBEX’ role as the industry leader
  • Together with the digital team drive the digital transformation of the Business Unit capitalizing on the arising opportunities (e.g. product registration, direct marketing, etc.)
  • Be the HOME Business Unit Brand Guardian onboarding and overseeing internal and external partners to protect the Cybex Home brand affinity
  • Challenge input briefs, identify gaps or inconsistencies in order to facilitate an efficient creative kick off and end to end execution 
  • Oversee the overall communications calendar to forecast and define the capacity requirements and project milestones and support the creative team owning the communication of status updates to project leads and stakeholders

 

Your profile of qualification:

  • A degree in Art History, Interior Design or Fine Art preferred but not required
  • Several years of experience in a similar leadership position
  • In depth home decor, furniture and art knowledge in the luxury industry 
  • Work independently but also have the ability to be a part of a team environment
  • Detail oriented & excellent time management skills as well as able to multitask and prioritize quickly
  • Entrepreneurial spirit, with passion for problem solving skills
  • Familiarity with all phases of projects, potential issues, and proven history to produce projects
  • Creative eye for detail in preparation of design presentation materials
  • Effective verbal and written communication skills especially in english

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