Associate Manager - Cultural Influence & Public Relations

San Francisco, California, United States
20 Sep 2021
01 Oct 2021
About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the role

The Associate Manager of Cultural Influence / Public Relations is responsible for supporting the Cultural Influence team with ideation, planning and execution of PR strategies, as well as support on talent & brand collaboration, including influencer partnerships. Experience working with fashion & lifestyle media, cross-functional collaboration, creativity and out-of-the-box thinking are key to ensure success. This role reports into a Senior Manager of Cultural Influence, who oversees PR, cultural partnerships, collaborations and creative relationships for the brand.

What you'll do

  • Pitch key brand campaigns and products to target editors and journalists.
  • Support the planning and execution for press activations, including events, amplifying key brand campaigns.
  • Support the development of key press materials including press releases and media alerts.
  • Generate and foster conversations around the brand by leveraging existing contacts.
  • Leverage strong editorial relationships to secure impactful media stories that appear in top-tier fashion and lifestyle outlets.
  • Ideate and strategize ways to partner Banana Republic with the right established and emerging brands, talent and collaborators in exciting new ways.
  • Concept modern scalable cultural & media approaches for each key brand moment.
  • Innovate and enhance the influencer marketing approach, staying on top of the latest talent and trends, and creating custom organic influencer strategies for each brand initiative.
  • Research and share analysis on top trends within the fashion/luxury/lifestyle industries .
  • Build and maintain a global database of fashion stylists, target media and influencer lists.
  • Partner with Marketing, Social, Creative and Editorial to develop press assets and align on product focuses for the season.

Who you are

  • Creative & Collaborative: You bring great ideas to the table and seek out feedback to make your ideas even better.
  • Hyper-Organized & Flexible: You get things done. You achieve results on time and on deadline while communicating progress along the way. You have the ability to work quickly and efficiently, prioritize and multitask. You are flexible and adaptable in a changing environment.
  • Solutions-Oriented: You're ready to roll up your sleeves and think creatively to uncover the optimal solution.
  • Culture-Obsessed: You are culturally aware and naturally curious. You have a pulse on what is happening across cultures and sub-cultures and can translate big cultural trends into brand-relevant concepts.
  • An Excellent Communicator: you articulate your ideas clearly, tailor your communication style to specific audiences, and communicate with exceptional professionalism.
  • Qualified: 3 -5 years PR / Marketing / Communications experience in the fashion and lifestyle industries. Experience with press in a fast-paced environment required and agency experience preferred. Thorough knowledge of the fashion & lifestyle media landscape and timely news cycles across print, digital, broadcast and social.

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.