CRM Campaign Planning Specialist

20 Sep 2021
14 Oct 2021
CRM Campaign Planning Specialist

Reports to: Manager, Content Planning and Strategy

Location: open to Remote

Job Description:

rewardStyle|LTK is searching for an experienced CRM Campaign Planning Specialist who will be responsible for managing CRM lifecycle programs across the digital experiences to focus on influencer retention and growth. This role will work closely with direct and cross-functional teams to develop the strategy and touchpoints and triggered communications to nurture customers into the highest tier of the lifecycle program. This position will report directly to the Manager of CRM Campaign Planning.

Duties & Responsibilities:
  • Manage influencer lifecycle and retention-based campaigns and programs focused on driving adoption and engagement, churn reduction, loyalty, referral, and segment migration.
  • Manage customer journeys via lucid charts and asana planning across different digital experiences to include email, in-app, push, and digital product experiences, as well as retargeting behaviors through in-app, digital media, social, or offline campaigns.
  • Collaborate with marketing, strategy, and execution teams to create transactional, promotional, and informational content strategies in influencer lifecycle marketing campaigns
  • Establish and report on critical metrics for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics. Analyze campaign performance and draw conclusions based on data, present findings and recommend next steps.
  • Plan and manage tentpole "mindset" moments and brand sales to develop influencer messaging strategy, and with Content Marketing to build assets.
  • Oversee multi-channel marketing and promotional plans to support seasonal or brand promotions to drive incremental revenue
  • Develop briefs for the creative and content teams to execute your campaign plans.
  • Drive innovation to lifecycle programs to increase engagement in key influencer segments (example: new/onboarding to build frequency and tool adoption, life stage marketing, referral, churn prevention, win-back etc.)
  • Measure, analyze and report out on all CRM campaigns against program KPIs/goals

Qualifications & Requirements:
  • Bachelor's Degree in Marketing, Advertising, Business Administration, or equivalent combination of experience and instruction.
  • 2-5 years experience in campaign planning for customers. CRM lifecycle marketing preferred.
  • Experience in the retail, B2C, or 3-sided marketplace industries (such as UBER, LYFT, Doordash, etc) is a plus!
  • CRM Platform experience in Braze (preferred), Salesforce, Oracle, Hubspot, or similar experience.
  • Proficient in Lucid chart (or comparability customer journey visualization tools), and conditional "If/Then" statements to build the lifecycle experience.
  • Ability to work with ambiguity and to analyze & synthesize complex data and draw business insights.
  • Creative problem solver that can identify patterns/challenges from disparate sources and deliver comprehensive, balanced & actionable analysis and/or solutions.

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