(SENIOR) DIGITAL PR MANAGER (F/M/D)

Recruiter
Thomas Sabo
Location
Germany + Remote
Posted
23 Sep 2021
Closes
23 Oct 2021
Ref
(SENIOR) DIGITAL PR MANAGER (F/M/D)
Contract Type
Permanent
Hours
Full Time

THOMAS SABO is an innovative company in the jewellery, watches and accessories sector that designs lifestyle products as part of the brand world of THOMAS SABO and sells them worldwide. For the launch of a new brand in the luxury segment, to support our international PR & Communications team, we are looking for a

(SENIOR) DIGITAL PR MANAGER (F/M/D)

Your main tasks:

  • Planning and supporting the launch of a new brand in the luxury segment and its strategic development
  • Developing and managing the global digital PR & talent strategy and continuously expanding the international online presence
  • Developing & implementing innovative, creative communication approaches, digital storytelling, image and text content for online visibility with the creative team as an interface to marketing and e-commerce
  • Increasing brand and image awareness and user engagement with the brand through targeted social media & e-PR initiatives
  • Developing digital PR activations & events as well as online community management (online press, social media editors, bloggers, influencers, talents, celebrities, artists, as well as direct-to-consumer)
  • Handling external international PR/ digital agency
  • Relationship building with digital KOLs and researching & identifying new talent
  • Identifying and implementing digital business initiatives, new online trends, formats and channels
  • Creating text material and content in co-operation with external creative agency and content creators
  • Implementing media & influencer co-operations, handling talent campaigns and contract negotiations, and creating briefings
  • Monitoring, quality control, preparing and evaluating ROI and social media analyses; bench marking, market analyses and research

Your qualifications:

  • University degree or equivalent completed training in the field of marketing/PR/journalism
  • At least 3-4 years of professional experience in a comparable position in the area of social media/content marketing/PR, preferably in-house or on behalf of an internationally active PR agency
  • Experience in working with press & influencers in the fashion/jewellery sector as well as good personal network; additional areas such as music, art, entertainment, VIP an advantage
  • Fluent in written and spoken English and German
  • Strong communication skills with a corresponding feeling for language as well as an understanding of the luxury industry
  • Very good MS Office skills and in-depth experience with social media management and monitoring tools
  • Organisational skills, high level of initiative and ability to work under pressure
  • Hands-on mentality, creativity and negotiation skills
  • Team player abilities
  • Flexibility


The position is based at our headquarters in Lauf an der Pegnitz near Nuremberg. THOMAS SABO allows remote / flexible working with fixed attendance days at HQ by arrangement.

As a regional and international employer, THOMAS SABO offers people of all ages and qualification levels prospects in the company and supports diversity in all its forms, regardless of gender, age, nationality, cultural and religious background or sexual orientation.

We look forward to receiving your complete, comprehensive application with details of your earliest possible starting date and your salary expectations via the online application tool at www.businessoffashion.com.

THOMAS SABO GmbH & Co. KG
www.thomassabo.com