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International Marketing Executive

Employer
Charles & Keith
Location
Singapore (SG)
Closing date
24 Oct 2021

Job Details

This role requires a highly driven person with a strong understanding of the fashion sector, be innovation and digital centre of excellence minded, digitally savvy, creatives skill-set, technology "literate", strategic thinking; a gatekeeper of that and integral to the business. 

 

Assist the execution and drive the brand's global marketing, communication and content strategies integrated into digital & traditional marketing activities and investments with a focus on share of brand’s voice and leads generation.

 

Assist cross-functional teamwork and create an inclusive team environment that inspires a diversity of perspectives and bold ideas, ensuring a first to market approach:-

  • Responsible for ensuring all activity, content and creative output meets the brand’s standard
  • Responsible for the managing of briefing, planning, executing and distribution of plans, contents and working closely alongside with Creative Content team
  • Establish strong relationships cross-business units to ensure a cohesive implementation and align strategically across all necessary departments
  • Responsible for developing seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels from website, newsletters, social media. Coordinating across all departments from merchandising, PR to e-comm and country Marketing, performance Marketing, CRM to keep the 360 Marketing Communication plan up to date and aligned on upcoming campaigns, tactical campaigns and special projects
  • Translates brand full funnel media plan to optimize channel efficiency, traffic and conversion tactics based on brand, corresponding audience/customer, channel and campaign strategies
  • Leads daily integrated marketing cross functional scrum and related stand-up activity to identify and prioritize planning & execution agenda
  • Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas
  • Ability to manage multiple projects, campaigns and events in a fast-paced, deadline-driven environment as part of a small-medium sized team
  • Demonstrable track record of executing the full PR mix
  • Contributes to audience strategy development and approaches
  • Partners on development of retention journeys and strategies
  • Assist and highlight opportunities or trends for continuous improvement aligning with global marketing strategy and business roadmap
  • Bring innovative new thinking and ideas to help drive customer engagement and financial performance
  • Stay current in all touch points and marketing trends; continuing to educate wider teams on innovations and maintain digital leadership within the industry

 

Requirements:

  • Bachelor’s Degree in Marketing, Business Analytics or related discipline
  • Professionally proficient in written and spoken English
  • At least 3 years’ experience in digital marketing
  • Prior experience in fashion industry would be preferred
  • Demonstrated strong teamwork with successful business partnering experience across cross-functional departments
  • Exceptional and outstanding analytical skills, both quantitative and qualitative, strong experience interpreting test results & drawing conclusions
  • Demonstrated strong business judgement and decision-making skills, and able to identify, prioritize and articulate highest impact initiatives in global markets
  • Strong media contact and prior PR experience will be an added advantage
  • Ability to pull data from various resources and translated it into trends, action plans and reporting templates
  • Able to identify appropriate IT systems or have contacts to work with
  • Strong track record in marketing communications, lead generation, PR and achieving ambitious sales target
  • Proven expertise in digital and programmatic marketing (e.g. Analytics, SEO/SEM, Social Media and creative design)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Company

A global fashion group with premium brands known for their modern and edge-cutting designs across footwear, bags and accessories categories, CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide.

Founded by siblings, Charles and Keith Wong, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.

CHARLES & KEITH was established in 1996 with the purpose to spark joy and confidence in fashion-forward women. Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day.

PEDRO is designed to propel the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories.

Both brands are available across Asia Pacific, the Middle East, Europe and the United States, through their concept stores and respective ecommerce sites, CHARLESKEITH.COM and PEDROSHOES.COM.

Company info
Telephone
64882688
Location
6 Tai Seng Link
Singapore
Singapore
534101
SG

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