International Marketing Executive

Singapore (SG)
24 Sep 2021
24 Oct 2021

This role requires a highly driven person with a strong understanding of the fashion sector, be innovation and digital centre of excellence minded, digitally savvy, creatives skill-set, technology "literate", strategic thinking; a gatekeeper of that and integral to the business. 


Assist the execution and drive the brand's global marketing, communication and content strategies integrated into digital & traditional marketing activities and investments with a focus on share of brand’s voice and leads generation.


Assist cross-functional teamwork and create an inclusive team environment that inspires a diversity of perspectives and bold ideas, ensuring a first to market approach:-

  • Responsible for ensuring all activity, content and creative output meets the brand’s standard
  • Responsible for the managing of briefing, planning, executing and distribution of plans, contents and working closely alongside with Creative Content team
  • Establish strong relationships cross-business units to ensure a cohesive implementation and align strategically across all necessary departments
  • Responsible for developing seasonal/key calendars and campaign flighting, maintaining a communication flow across all global digital/traditional channels from website, newsletters, social media. Coordinating across all departments from merchandising, PR to e-comm and country Marketing, performance Marketing, CRM to keep the 360 Marketing Communication plan up to date and aligned on upcoming campaigns, tactical campaigns and special projects
  • Translates brand full funnel media plan to optimize channel efficiency, traffic and conversion tactics based on brand, corresponding audience/customer, channel and campaign strategies
  • Leads daily integrated marketing cross functional scrum and related stand-up activity to identify and prioritize planning & execution agenda
  • Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas
  • Ability to manage multiple projects, campaigns and events in a fast-paced, deadline-driven environment as part of a small-medium sized team
  • Demonstrable track record of executing the full PR mix
  • Contributes to audience strategy development and approaches
  • Partners on development of retention journeys and strategies
  • Assist and highlight opportunities or trends for continuous improvement aligning with global marketing strategy and business roadmap
  • Bring innovative new thinking and ideas to help drive customer engagement and financial performance
  • Stay current in all touch points and marketing trends; continuing to educate wider teams on innovations and maintain digital leadership within the industry



  • Bachelor’s Degree in Marketing, Business Analytics or related discipline
  • Professionally proficient in written and spoken English
  • At least 3 years’ experience in digital marketing
  • Prior experience in fashion industry would be preferred
  • Demonstrated strong teamwork with successful business partnering experience across cross-functional departments
  • Exceptional and outstanding analytical skills, both quantitative and qualitative, strong experience interpreting test results & drawing conclusions
  • Demonstrated strong business judgement and decision-making skills, and able to identify, prioritize and articulate highest impact initiatives in global markets
  • Strong media contact and prior PR experience will be an added advantage
  • Ability to pull data from various resources and translated it into trends, action plans and reporting templates
  • Able to identify appropriate IT systems or have contacts to work with
  • Strong track record in marketing communications, lead generation, PR and achieving ambitious sales target
  • Proven expertise in digital and programmatic marketing (e.g. Analytics, SEO/SEM, Social Media and creative design)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate