Assistant Marketing Manager

San Francisco, California, United States
25 Sep 2021
28 Apr 2022
About Banana Republic

Banana Republic was founded with an explorer's spirit and a desire to venture to new places, beyond the boundaries of the everyday. Our clothing is designed for a life with no boundaries.

We travel near and far in search of the finest materials and fabric innovations to infuse style with substance, because we believe that what you wear should open a world of possibilities. And the people that make up Banana Republic share the same qualities as our brand: curious, connected, undaunted by boundaries. Sound like you? Join us for the adventure of what's next.

About the Role

The Assistant Marketing Manager is responsible for supporting the execution of 360-degree campaigns across channels including site, email, and in-store. This role will collaborate with multiple cross-functional partners including Design, Global Merchandising, Creative, Promo, Site and Email leads to ensure that marketing is implemented flawlessly. The primary objective of the role will be to support the brand strategy of the businesses while reinforcing Banana Republic Factory's brand positioning and mission to acquire and engage new and existing consumers, and drive sales across channels. Success in the role will be contingent on an ability to "story tell" to various audiences, leverage the brand's myriad of resources, a strong knowledge of both consumers and prospects, a passion for product details, and a thoughtful eye on the competitive landscape.

What You'll Do

  • Own all QA of promotional marketing communication across email, site & mobile with strong attention to detail to ensure flawless execution across all channels.
  • Support managing marketing calendars and help track promo change process with key business partners.
  • Work in close partnership with manager to brief the development of in-season creative and marketing concepts that can be executed across site and digital channels, in accordance with brand strategies, and to meet business goal objectives.
  • Assist in compiling data and metrics to help develop omni-channel communication plans and recaps of primary and secondary initiatives and campaigns
  • Provide support for packaging process by maintaining packaging library, managing weekly tracker, and partnering with legal and sustainability teams.
  • Owns updating marketing calendars and helps manage promo change process with key business partners.
  • Maintains database for tracking promotional activity on a daily, monthly, quarterly, and annual basis.
  • Own all outlet communications and partnerships
  • Compiles weekly business analysis and owns sharing out to marketing team
  • Assists in data pulls for performance of key promotions and quarterly hindsights
  • Assist with strategy and execution to support third party partnerships

Who You Are

  • 3-5 years of relevant marketing experience
  • Background in online retail/fashion industry preferred
  • Detail-oriented with track record of flawless execution
  • Strong Excel Skills, experience in Omniture a plus
  • Positive attitude and ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects
  • Excellent communication skills - timely follow-up and ability to articulate objectives, strategies and tactics clearly across teams
  • Fluency with Excel and Powerpoint/Keynote required

Notice to applicants in San Francisco: Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Banana Republic

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.