CRM Customer data & Loyalty lead

Recruiter
Scotch & Soda
Location
Hoofddorp, Netherlands
Posted
25 Sep 2021
Closes
15 Nov 2021
Ref
770814
Function
Ecommerce
Level
Manager
We are looking for an enthusiastic, data-driven & customer minded CRM expert who has a passion for serving our consumers & customers with the right message at the right time on the most relevant channel. You'll be joining a fast-growing CRM team and this role will be pivotal to the success.

As our Customer data & Loyalty lead you are responsible for our strategic initiatives to ensure the quality of our 360-customer view in order to deliver CRM journeys to drive continual revenue growth from our customer database, customer retention and loyalty.



You'll also be supporting the CRM manager to implement Scotch & Soda's strategic CRM initiatives; database growth & enrichment, lifecycle campaigns, customer profiling, and segmentation tactics. Taking these initiatives from initial scope and plan, through to implementation and analysis, testing to ensure high quality of all activity.

Responsibilities

  • Manage our customer data capture & enrichment initiatives across key selling & communication channels (e.g. In store, Website, App, Email, SMS)
  • Launch innovative ideas to acquire new and retain customers across channels (e.g. Welcome journey, Reactivation journey, data-driven retargeting)
  • Profiling and segmenting the consumer database based on overall strategy and insights from the CRM reporting & analytics team
  • Manage loyalty ideas & activations for our customer database across our ecosystem
  • Work closely with our campaign-, CRM tech and CRM reporting & analytics team in order to implement solutions that fit our strategic business needs
  • Collaborate with wider digital, trading, retail and brand marketing teams to implement commercially viable and customer centric activities


Job Requirements

  • Minimum 3 years of experience in managing and/or executing CRM projects
  • Experience in advanced segmentation tactics and customer journey mapping
  • Use knowledge gained through analysis to optimize and improve CRM initiatives
  • Experience dealing with multiple stakeholders, managing multiple projects and prioritizing tasks to meet deadlines
  • Self-starter who takes ownership for the projects and tasks with the ability to work quickly and efficiently with an excellent eye for detail and accuracy. Can-do attitude and great initiative
  • Experience in fashion / retail / marketing / digital preferable
  • Flexible and enjoy working in high pace, fast moving and changing environment
  • Preferably experience in developing & implementing a customer loyalty program


Job Requirements

  • Minimum 3 years of experience in managing and/or executing CRM projects
  • Experience in advanced segmentation tactics and customer journey mapping
  • Use knowledge gained through analysis to optimize and improve CRM initiatives
  • Experience dealing with multiple stakeholders, managing multiple projects and prioritizing tasks to meet deadlines
  • Self-starter who takes ownership for the projects and tasks with the ability to work quickly and efficiently with an excellent eye for detail and accuracy. Can-do attitude and great initiative
  • Experience in fashion / retail / marketing / digital preferable
  • Flexible and enjoy working in high pace, fast moving and changing environment
  • Preferably experience in developing & implementing a customer loyalty program

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