Marketing Assistant (Tommy Hilfiger & Calvin Klein)

Recruiter
PVH
Location
London, United Kingdom
Posted
26 Sep 2021
Closes
23 Oct 2021
Ref
R24186
Function
Marketing
Hours
Full Time
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.

Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive and often minimal, aesthetic. Through our youthful mindset we seek to surprise and empower our audience, with unique and often provocative campaigns. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.

Tommy Hilfiger is one of the world's leading designer lifestyle brands, internationally recognised for celebrating the essence of "classic American cool" style. Founded in 1985, Tommy Hilfiger was acquired by PVH Corp. in 2010. We engage consumers through 360° marketing campaigns, innovative events, exciting collaborations and brand partnerships, and work with some of the biggest names from the world of Fashion, Art, Music and Entertainment.

About THE ROLE

The Marketing and Communications team are responsible for increasing brand awareness of Tommy Hilfiger and Calvin Klein, and delivering campaigns with a positive ROI.

No day is the same. The team are responsible for maintaining brand equity and the development and delivery of the full marketing communications mix including events, store launches, and fashion shows. Previous collaborations have included Gigi Hadid, Lewis Hamilton and Zendaya.

The Marketing Assistant is a key contributor supporting both the Retail and Wholesale marketing teams as well as the wider PVH family.

Responsibilities include:
  • General team support across retail (owned and operated stores, concessions, franchise and outlet) and wholesale marketing channels.
  • Support both retail and wholesale sell through with strategic and tactical marketing initiatives.
  • Ownership of brand asset distribution (including seasonal campaign imagery and product images) ensuring brand guidelines are always adhered to across both retail and wholesale platforms.
  • Ensuring brand messaging and representation is up to date across all stockists.
  • Managing marketing collateral and marketing stock.
  • Gaining market awareness and undertaking market competitor analysis to help inform wider team decisions
  • Maintaining the retail and wholesale marketing distribution/contact list.
  • Ownership and maintenance of department administration including seasonal calendars, planning files, travel.
  • Liaising with Wholesale teams to coordinate product samples.
  • Building and maintaining collaborative relationships with internal and external stakeholders to achieve objectives and create a positive working environment.
  • Reporting on marketing campaign results and exploring ways to improve or maintain successes.
  • Supporting on the planning and delivery of special projects, e.g. pop ups or partner windows.
  • Working as part of an events team to deliver elevated events.
  • Working as part of the wider PVH HQ team on ad hoc tasks including events, VIP guests, hosting and logistics.

About YOU
  • You'll have a university or similar degree in marketing/communications.
  • You'll have previous experience within a fashion/events role.
  • You will work well with change, being able to quickly adapt and work with pace.
  • You'll be an excellent communicator with the ability to build relationships with ease.
  • You'll be an energetic individual with an eagerness to develop and learn new skills.

About WHAT WE OFFER

At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates - both at home and at work.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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