Sr Manager - Marketing Effectiveness, BR

Recruiter
Gap Inc.
Location
San Francisco, California, United States
Posted
27 Sep 2021
Closes
02 Jan 2022
Ref
R7576
Function
Marketing
About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About the Role

Banana Republic's Marketing Effectiveness team is a global function that provides strategic and analytical support to Banana Republic Leadership focused on optimizing Marketing and Discount spend. Reporting to the Director of Company Planning, the Senior Manager will be responsible for analyzing current business trends, forecasting market channel optimization, performing ROI analysis on marketing activity, and providing event recaps to support Leadership Team's business decisions. Decision support extends to cross-functional partners across Marketing, Global Consumer Payments, Inventory Management, Merchandising, and Customer Engagement. The ideal candidate is customer obsessed, and skilled in forecasting, storytelling, and data analysis. Passion, autonomy, and strategic thinking are critical.

What You'll Do

  • Strategic conception of the customer journey through promotional events; bringing the story to life by forecasting and influencing site, email, app, and discounting while optimizing for engagement and sales.
  • Partner with Company Planning to land forecasts that maximize sales and margin while clearly communicating risks and opportunities to Executive Leadership Teams
  • Partnering with cross functional teams (including Marketing, Inventory Management, Operations and Merchandising teams) to identify and implement process improvements.
  • Regular reporting and recapping of promotional events, identifying areas of opportunity and sharing recommendations with leadership
  • Partner with Global Consumer Payments Team to review and influence events to drive cardholder loyalty
  • Partner with Customer Data Analytics Team to analyze KPI results and drive customer growth and retention
  • Act as financial lead in pre-season and in-season commercial planning and channel investments
  • Manage one direct report


Who You Are

  • Bachelors Degree required, Business, Finance or related degree and/or MBA a plus
  • Must have a minimum of 5 to 7 years of experience, understand cohort analysis & lifecycle marketing
  • Digital Marketing forecasting or Retail planning experience preferred
  • Strong analytical skills with the ability to synthesize financial analysis and business objectives into clear business recommendations
  • Proven ability to build strong cross functional partnerships and influence others
  • Strong organizational skills and demonstrated ability to prioritize and manage multiple assignments with tight deadlines
  • Creative self-starter who's passionate about retail. Willing to try fast, learn fast, and think big
  • Ability to mentor, guide and develop team members
  • Strong understanding of retail math & ROI concepts
  • Advanced competency in Microsoft Excel, Word, and PowerPoint and the ability to learn new applications quickly
  • Microstrategy, Adobe Workspace, and ESSBASE experience a plus

Notice to applicants in San Francisco:Gap Inc. and its related brands will consider for employment, qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. The Fair Chance Ordinance is provided here: English Spanish Chinese Tagalog

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
  • Employee stock purchase plan.*
  • Medical, dental, vision and life insurance.*
  • See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.

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