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Assistant Manager, CRM, Asia

Tory Burch
Hong Kong, Hong Kong
Closing date
12 Oct 2021

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Job Details


Reporting to Senior Marketing Manager, this role is responsible for managing the brand's regional consumer database, developing CRM plans and clienteling actions, leading a data analyst to work on all sort of business analysis in deriving contributive insights towards the company's targets and achievements. She is a close partner to the Retail Operations, Retail Marketing, IT and Global Business Intelligence functions.



Data Capture, Governance and Maintenance
  • Working with the Retail and Technical team to achieve high quality of data capture
  • Management of the Customer Data Warehouse, data cleansing platforms and system rules
  • Ensure data practices are well implemented across the organization

Data Analytics and Visualization for Insights
  • Key contact point to work with Global BI team to facilitate and feedback Global data system and logic development
  • Provide regular consumer analytic reports for business performance KPIs tracking
  • Monitor customer KPIs i.e. frequency, lifetime value, retention rate etc, to identify levers to grow customer base, high value loyalty pool and maximize business
  • Derive business insights, propose and support Retail and Marketing team on formulating consumer engagement strategies

Loyalty Program & Clienteling supports
  • Initiate and drive CRM programs and calendar plan that grow local clientele and sales
  • Manage quality customer data and identify targeted segments to ensure Clienteling effort effectiveness
  • Provide all sort of CRM supports related to CRM logics, processes and program execution to internal stakeholders whenever necessary, and not limited to training, collaterals, client lists, communication blast
  • Support Regional Senior Marketing manager to formulate Client communications, customer journey, CRM program planning, and partnering close with retail marketing team on aligned brand focus


  • 6+ years' experience of hands-on CRM experiences in Fashion Retail / FMCG industry.
  • University degree or above in Business Statistics, Information System Management, or a related discipline
  • Proven track record of managing CRM data system, implementing CRM programs and campaign management
  • Experience in data tools, i.e. MicroStrategy, Tableau, Informatica, would be an advantage
  • Strong analytical mind with good report writing skills, and able to transform data into actionable insight
  • Team player with good communication skills
  • Curious with a positive and can-do attitude; attention to detail
  • Experience working with outside vendors
  • Proficient in MS Office Applications

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .


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