Brand Communications & PR Coordinator

Recruiter
Mara Hoffman
Location
New York City, New York (US)
Posted
29 Sep 2021
Closes
29 Oct 2021
Ref
Brand Communications
Contract Type
Permanent
Hours
Full Time

About Mara Hoffman:

Mara Hoffman founded her label in 2000 after graduating from Parsons School of Design in New York City. Fifteen years later, the brand committed itself to implementing more sustainable and responsible practices. In an effort to foster mindful consumption habits, the brand maintains an open conversation about its approach and encourages consumers to reevaluate the relationship society has with clothing. The company continues to focus on sustainable materials, processes, and production in order to improve and extend each garment’s life. Supporting and partnering with organizations that further social, racial and economic justice is also intrinsic to the company's framework. President and Creative Director, Mara Hoffman, presents collections with a devotion to color, each inspired by and in celebration of women.

Title 

Brand Communications & PR Coordinator 

Reports to: Creative Director and Commercial VP 

**BASED IN NYC***

RESPONSIBILITIES

PR

  • Vet, coordinate and track all PR dressing requests from initial outreach to final press coverage.
  • Lead press outreach initiatives including seasonal collection reviews and pitching editorial story coverage in collaboration with external partners, when possible.
  • Identify and cultivate editor relationships.
  • Vet and Facilitate all press interview requests with the Founder and all members of the executive team.
  • Own seasonal PR sample sets and manage both internal and external requests.
  • Maintain constant communication with external PR agencies in relation to media outreach for launches, press previews, and all media requests directly involving the Founder of the company and its executives. 
  • Lead execution of the influencer marketing strategy including gifting initiatives, partnerships and relationship building with influencers.
  • Coordinate speaking engagements involving the Founder, including putting together speaking notes and scheduling. 
  • Manage all PR gifting and trade. 
  • Collaborate closely with the Digital and Creative teams on seasonal assets / imagery needs for press opportunities.  

Editorial 

  • Write and edit brand communications copy for interviews and digital content such as social media, emails and blogs.
  • Assist in ideation and production of editorial content across blogs, email and social media. 

Photoshoots 

  • Coordinate and assist on production of all ecommerce and editorial shoots including supporting, scheduling, sample management, distributing assets, packing and unpacking all inventory and supplies before and after each shoot.
  • Partner with Brand Communications Manager on casting, location scouting and props to pitch ideas to the creative director. 
  • Point person on styling suggestions and sample outreach for shoots.

Social 

  • Own organic social calendars and posting for brand

Mara Hoffman, Inc. is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. We are committed to having a diverse and broadly trained staff, and welcome and encourage individuals from all communities to apply.

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