Data Analyst
- Employer
- Ulla Johnson
- Location
- New York, United States
- Closing date
- 29 Oct 2021
Job Details
Ulla Johnson is looking for a Data Analyst to join the ecommerce team, in a newly created role, reporting to the Senior Manager of Ecommerce. The candidate is data driven and has a deep understanding and passion for analytics. This role is responsible for analyzing data across DTC platforms and providing actionable recommendations for future business decisions.
Responsibilities:
- Manage relationship with digital marketing agency, recommend monthly spend for paid search and paid social - Help to implement and maintain affiliate marketing strategy
- Analyze customer retention, new customer acquisition, and product trend amongst customer groups
- Monitor website performance and identify areas of opportunity for merchandising and marketing to increase conversion
- Conduct analysis of DTC marketing channels and identify ways to optimize channel profitability
- Maintain weekly analytics for DTC channels and marketing KPIs
- Partner with developers to test and QA new initiatives on site
- Develop a CRM strategy to monitor customer data base (both online and in retail stores) and build out methods to retain existing customers
- Develop client acquisition road-map and marketing performance KPIs
- Work with Senior Manager of Ecommerce to prioritize ecommerce initiatives and digital roadmap
- Recommend A/B Testing opportunities to implement best practice on website
- Develop automated dashboards and insights for DTC customer metrics
- Create strategies for personalization and segmentation
- Establish best practices for email marketing based on segmentation
- Data Analyst Ulla Johnson is looking for analyzing data across DTC and provinager of
Company
Born and raised in Manhattan, the daughter of archaeologists, Ulla Johnson honed her signature style between the streets of New York and the far-flung destinations of their family travels. Her eponymous line, founded in 1998 just after her graduation from university, immediately caught the attention of the fashion press. Growing from a handful of directional boutiques and with an early endorsement from Barneys New York, Ulla Johnson’s collection has gained a dedicated following and the support of retailers across the US, Europe, Australia, and Asia. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form.
The Ulla Johnson label has become synonymous with custom prints, intricate embroideries, and fine tailoring, all of which have earned her a loyal and global customer base. With the introduction of a shoe collection in Fall 2013, the line now encompasses a full range of product categories sourced and produced worldwide with an emphasis on artisanal and handcrafted processes.
- Location
-
New York
10012
US
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