Data Analyst

Ulla Johnson
New York, United States
29 Sep 2021
29 Oct 2021
Full Time

Ulla Johnson is looking for a Data Analyst to join the ecommerce team, in a newly created role, reporting to the Senior Manager of Ecommerce. The candidate is data driven and has a deep understanding and passion for analytics. This role is responsible for analyzing data across DTC platforms and providing actionable recommendations for future business decisions.


  • Manage relationship with digital marketing agency, recommend monthly spend for paid search and paid social - Help to implement and maintain affiliate marketing strategy
  • Analyze customer retention, new customer acquisition, and product trend amongst customer groups 
  • Monitor website performance and identify areas of opportunity for merchandising and marketing to increase conversion
  • Conduct analysis of DTC marketing channels and identify ways to optimize channel profitability
  • Maintain weekly analytics for DTC channels and marketing KPIs
  • Partner with developers to test and QA new initiatives on site
  • Develop a CRM strategy to monitor customer data base (both online and in retail stores) and build out methods to retain existing customers
  • Develop client acquisition road-map and marketing performance KPIs
  • Work with Senior Manager of Ecommerce to prioritize ecommerce initiatives and digital roadmap 
  • Recommend A/B Testing opportunities to implement best practice on website
  • Develop automated dashboards and insights for DTC customer metrics
  • Create strategies for personalization and segmentation
  • Establish best practices for email marketing based on segmentation

- Data Analyst Ulla Johnson is looking for analyzing data across DTC and provinager of  

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