Product Innovation Strategy & Marketing Manager (m/w/d) - Connected Retail
- Employer
- Zalando
- Location
- Berlin
- Closing date
- 2 Dec 2021
View more
- Function
- Sales & Business Development
- Level
- Manager
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Job Details
As a Product Innovation Strategy & Marketing Manager (m/w/d), you will seek to innovate and optimize the products and services we provide to our partners in an efficient and scalable way. This role will be instrumental in ensuring that innovations are "heard" and have the necessary recognition in the market and at partner-level.
WHERE YOUR EXPERTISE IS NEEDED
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO CONNECTED RETAIL
As part of the Zalando universe, Connected Retail is enabling brick-and-mortar stores to sell directly to millions of online consumers on the Zalando platform. Together with our partners and state -of- the- art technologies we are building a seamless experience for our 42 million active customers to shop from local stores. This results in greater shopping experience, product selection and availability in products, faster delivery times and more sustainable shipping.
THE FUTURE OF RETAIL IS CONNECTED
Please note that all applications must be completed using the online form - we do not accept applications via email.
WHERE YOUR EXPERTISE IS NEEDED
- Product and innovation marketing: Ensure that innovations are properly "sold" to partners; generate excitement for the Connected Retail product offering.
- Market research/ benchmarking: Understand market trends, current positioning, competitive head- and tail-winds and devise conclusions on the potential of outperforming competitors with the Connected Retail value proposition.
- Innovation management: Work cross-functionally and manage stakeholders across different levels of seniority by supporting the Product and Partner Consulting teams in defining the product opportunity field based on market trends.
- Inhouse innovation: Facilitate and run internal ideation activities such as workshops and campaigns.
- Strategic thinking: you understand the value that continuously improving and optimizing partner services and products brings to the overall Connected Retail business (both from a business model and financial perspective); you are able able to provide a structured approach on how to ensure continuous improvement and innovation.
- Communication and go-to-market skills: you are personable, approachable and obsessed with finding ways to drive the adoption rate of products/ innovations - ideally, by communicating over different types of media; prior experience in Product Marketing for an e-commerce or SaaS company would be beneficial.
- Teamwork and stakeholder management: you are able to work with multiple stakeholders across levels and teams (both internal and external) in a collaborative way; you are able to generate excitement and buzz about innovation - ideally, by applying different innovation methods and tools.
- Research and analysis: you are able to independently conduct benchmarkings, and capture as well as synthesize information from multiple sources to come up with a convincing communication format for our value proposition; you are comfortable operating independently and dealing with numbers and, ideally, have prior experience in conducting research initiatives in e-commerce or SaaS companies.
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO CONNECTED RETAIL
As part of the Zalando universe, Connected Retail is enabling brick-and-mortar stores to sell directly to millions of online consumers on the Zalando platform. Together with our partners and state -of- the- art technologies we are building a seamless experience for our 42 million active customers to shop from local stores. This results in greater shopping experience, product selection and availability in products, faster delivery times and more sustainable shipping.
THE FUTURE OF RETAIL IS CONNECTED
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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