Manager, Social Engagement

Amsterdam, Netherlands
01 Oct 2021
28 Oct 2021
Full Time
About Tommy Hilfiger:

We are a global premium lifestyle brand with a true American spirit. We're classic American cool - timeless, preppy Americana with an unexpected twist. Since we began in 1985, the Tommy Hilfiger Group has become a US$8 billion apparel and retail company. We are committed to delivering high quality, beautifully designed products for men's, women's and children's apparel, sportswear, denim, tailored, accessories and a range of licensed products such as fragrances and home furnishings. We distribute these to over 90 countries and 1,400 retail stores throughout North America, Europe, Central and South America and Asia Pacific.

In 2010, Tommy Hilfiger joined the PVH Corp. group, one of the world's largest apparel companies. Together, as a global, action-oriented company characterized by commitment and achievement, we strive to attract people who will help take our brands and business to new levels.

Department and Team Description:

The TH Marketing & Communications department has 3 key objectives:

Drive traffic and conversion @ full price Consistently bring the brand to life in the markets Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its 'clients': Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competencies cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, social media, event management, sponsoring, PR management and celebrity endorsement.

The Social Media Marketing team is part of the EMEA and Consumer Journey division, which oversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation. The social media team is responsible for bring the Tommy Hilfiger brand to life in the most native and relevant way in each social network.

Position Summary

This role is responsible for the management and execution of social media activations across all global and local social media channels of Tommy Hilfiger. This role reports into the Director Social Media Marketing.

Position Responsibilities:

Manage content creation process and campaign roll out for TH social media channels based on business and brand strategies, learnings and trends. Build and plan the social media content calendar and organize team members on content posting. Manage relationships with regional social media teams and cross-functional teams for strategic content creation and asset sharing. Brief and manage creative teams on long and short term campaign content. Support in developing evolving social strategies in partnership with the influencer and consumer journey teams. Manage platform, content program and partnership reporting. Optimization of social presence based on best practices, data and new platform offerings. Partner with the internal analytics team to build strategies based on data and learnings.

  • Minimum of 5 years plus of working experience in social media for a fashion, sport or entertainment brand.
  • Expert on social media and experience working for fashion brands.
  • Experience working and managing relationships with influencers, creators and celebrities
  • University or similar degree in fashion, marketing or communications.
  • This job requires flexible hours (40 hours work week spread during the week, weekends and evenings).
  • Journalistic experience required since the role involves interviewing influencers, celebrities and models as well as writing copy real time for postings.
  • This job requires traveling internationally, at least once a month.
  • Proactive and hands-on.
  • Open minded and resourceful
  • Native or close to native English speaker, both written and spoken form
  • Excellent grammar skills
  • Team player
  • Working knowledge of Microsoft Office software and Keynote

What You Can Expect from Us:
  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University
  • An international environment which respects diversity, equality, and individuality
  • A monthly Covid home- office budget
  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule
  • A beautiful state-of-the-art Campus awaiting you upon our return to the office

Please include a cover letter with your application. We would love to know why this is THE role for you!

COVID-19 andWorkingat PVH

As we continue to navigate the impact of COVID-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This meansall ofour teams, including HR, work a bit differently*. Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program. Equipment will be delivered safely to your front doors.

We will continue to work this way untilSeptember 2021, andare looking to shape a more hybrid work-from-home / office model in the coming months.

Should your application be successful, our Talent Acquisition Team will outline the recruitment process and Covid Work policies in your initial call.

*Please note that should you be applying for a role at our PVH Studios, or in our distribution facilities, the hybrid model already applies.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms ofdiversity, andtake pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation

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