Marketing Manager

Recruiter
Burberry
Location
New York, United States
Posted
02 Oct 2021
Closes
27 Oct 2021
Ref
148835-en_GB
Function
Marketing
Level
Manager
INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

Manage and execute marketing strategies within the Americas, understanding key drivers within the regions to build brand awareness, brand momentum and business growth through strong integrated initiatives with a focus on retail & wholesale marketing - reporting into Marketing Director. The marketing manager is responsible for developing the marketing strategy and overseeing the implementation of all marketing related initiatives to support partners, inclusive of both wholesale and leased channels (local media, coop marketing, special events etc). Work closely with global, regional and local leads including merchandising, wholesale, client engagement teams and local market teams to create coordinated marketing activation plans.

PERSONAL PROFILE

  • Strong and effective communicator
  • Exceptional organisational skills Committed team player
  • Excellent attention to detail/follow up
  • Professional approach to all work and office situations
  • Interest and enthusiasm for marketing, branding, technology and digital communication Interest in community and culture marketing
  • Computer literate - Excel, Word, Keynote and PowerPoint
  • Budget management skills
  • Digital and social media savvy


RESPONSIBILITIES

Retail and Wholesale Marketing:
  • Develop annual Marketing plans for key wholesale accounts and specialty fashion doors nationwide
  • Create comprehensive actions plans with the aim to maximise brand and product exposure at image building retail doors and key accountsWork closely across all marketing functions to drive brand and commercial goals
  • Work with Marketing Director, Communications manager and regional leads to build 360° Brand and product campaigns
  • Manage and implement initiatives to drive traffic and strong brand presence in key cities and ensure close connection with Client Engagement teams to provide tactical support to drive traffic and revenue goals
  • Work closely with Wholesale team to define and implement wholesale marketing strategy with key partners.
  • Performance analysis of Wholesale marketing operations and recommendations to maximise ROI
  • Manage budget and external agency partners


Special projects:
  • Manage and help the implementation of special projects
  • Manage and implement digital and social led campaigns for the US by teaming up with internal digital teams
  • Manage and execute consumer facing brand events as part of the marketing activation plan for the Americas


Management:
  • Manage and develop marketing assistant #LI-SF1

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