Senior Manager TikTok HUGO (m/f/d)

HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Senior Manager TikTok HUGO (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Senior Manager TikTok HUGO (m/f/d) to strengthen our Social Media team as soon as possible.

What you can expect:

• Responsible for launching and maintaining HUGO TikTok Channel successfully, building world class, highly innovative and inherently social campaigns on TikTok, that are insight-led and resonate with target audience and community, driving reach and engagement.
• Initiate, create and lead global social media projects and campaigns for our brand HUGO on TikTok, delivering against strategy and objectives.
• Devise strategies and tactics to increase reach and engagement on TikTok. Manage social media driven campaigns from ideation, content production to execution and performance measurement.
• Drive innovation, bring forward new initiatives and ideas, explore and develop strategies to engage customers via TikTok to drive awareness, conversation and affinity to HUGO.
• Work closely with the Influencer Marketing team to create and implement social first campaigns with key opinion leaders.
• Oversee the annual planning, working closely with the social media managers, community managers and Influencer marketing managers.
• Manage campaign roll-out and storytelling on TikTok, taking into account objective and audience for each project, ensuring relevant and up-to-date content.
• Ensure cross-functional alignment with a wide variety of internal stakeholders such as Global Art Direction, Global Licenses, Brand Communications, E-Com, Global Sustainability and liaise externally with agencies.
• Cooperate closely with Global Media to identify paid opportunities maximizing campaign efficiency.
• Oversee and create all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs.
• Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas.

Your profile:

• 5+ years experience in social media marketing for a global company or equivalent industry experience
• University degree, bachelor or master level
• Extensive knowledge and understanding of digital media landscape, particularly within TikTok and also within social media (including but not limited to Instagram, Facebook, Twitter, Pinterest, Youtube, Snapchat)
• An understanding of major Asian social networks is a plus - WeChat, Weibo, LINE, Douyin
• Proven track record of planning and executing impactful global socially-led activations on TikTok and operating withing a complex market set-up
• Ability to manage and / or collaborate with internal and external cross-functional teams within wider marketing and strong affinity with cross-channel orchestration
• Experience with social metrics, social listening, web analytics tools and data driven insights. Proficiency working with social media tools and analytics dashboards.
• Target-oriented, high-performance working style, able to proactively drive projects
• A passion for innovative digital marketing, new technology and disruptive storytelling is key
• Very solid project management skills required
• Resilient with the ability to be reactive and flexible in a fast-paced environment
• English, full professional proficiency

Your benefits:

• Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
• Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
• Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
• Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
• High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
• As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.