Senior Manager TikTok HUGO (m/f/d)

Hugo Boss
Stuttgart, DE
05 Oct 2021
23 Mar 2022
HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Senior Manager TikTok HUGO (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Senior Manager TikTok HUGO (m/f/d) to strengthen our Social Media team as soon as possible.

What you can expect:
  • Responsible for launching and maintaining HUGO TikTok Channel successfully, building world class, highly innovative and inherently social campaigns on TikTok, that are insight-led and resonate with target audience and community, driving reach and engagement.
  • Initiate, create and lead global social media projects and campaigns for our brand HUGO on TikTok, delivering against strategy and objectives.
  • Devise strategies and tactics to increase reach and engagement on TikTok. Manage social media driven campaigns from ideation, content production to execution and performance measurement.
  • Drive innovation, bring forward new initiatives and ideas, explore and develop strategies to engage customers via TikTok to drive awareness, conversation and affinity to HUGO.
  • Work closely with the Influencer Marketing team to create and implement social first campaigns with key opinion leaders.
  • Oversee the annual planning, working closely with the social media managers, community managers and Influencer marketing managers.
  • Manage campaign roll-out and storytelling on TikTok, taking into account objective and audience for each project, ensuring relevant and up-to-date content.
  • Ensure cross-functional alignment with a wide variety of internal stakeholders such as Global Art Direction, Global Licenses, Brand Communications, E-Com, Global Sustainability and liaise externally with agencies.
  • Cooperate closely with Global Media to identify paid opportunities maximizing campaign efficiency.
  • Oversee and create all reporting and social analytics to ensure all strategies and tactics are tracking against goals and KPIs.
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas.

Your profile:
  • 5+ years experience in social media marketing for a global company or equivalent industry experience
  • University degree, bachelor or master level
  • Extensive knowledge and understanding of digital media landscape, particularly within TikTok and also within social media (including but not limited to Instagram, Facebook, Twitter, Pinterest, Youtube, Snapchat)
  • An understanding of major Asian social networks is a plus - WeChat, Weibo, LINE, Douyin
  • Proven track record of planning and executing impactful global socially-led activations on TikTok and operating withing a complex market set-up
  • Ability to manage and / or collaborate with internal and external cross-functional teams within wider marketing and strong affinity with cross-channel orchestration
  • Experience with social metrics, social listening, web analytics tools and data driven insights. Proficiency working with social media tools and analytics dashboards.
  • Target-oriented, high-performance working style, able to proactively drive projects
  • A passion for innovative digital marketing, new technology and disruptive storytelling is key
  • Very solid project management skills required
  • Resilient with the ability to be reactive and flexible in a fast-paced environment
  • English, full professional proficiency

Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and cafĂ©, Times.

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