Head of Digital Marketing
Job Details
ABOUT THE TEAM
Zalando’s traffic platform drives the investment in performance channels. The majority of our marketing spend is funneled through the department. At the cutting edge of technology, it relies on the combined efforts of Marketing, Product, Engineering and Applied science to understand the value of marketing and grow the business.
One of the largest advertisers in Europe, we are at the forefront of the evolutions in measurement technology. With a highly automated marketing stack, we are continuously developing new products to support our marketing effort. We are currently expanding our marketing practice.
ABOUT THE ROLE
Reporting directly to the VP of pricing and performance, you lead the performance channels at Zalando and guide us through the next years as we embark on a journey to scale our activities further and expand into new domains. You work alongside product leaders to organise the teams and deliver great results. You lead trading, own the relationship with the partners and our internal stakeholders, and play a key role in department level projects.
This role is critical to driving key growth targets for customer acquisition from new social media channels. We are looking for someone with deep performance marketing experience who can collaborate closely with product, applied science and analytics to build scalable marketing technology solutions. As the relationship owner with all major advertising platforms, the role requires strong partnership building and negotiation skills.
WHERE YOUR EXPERTISE IS NEEDED
WHAT WE ARE LOOKING FOR
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Zalando’s traffic platform drives the investment in performance channels. The majority of our marketing spend is funneled through the department. At the cutting edge of technology, it relies on the combined efforts of Marketing, Product, Engineering and Applied science to understand the value of marketing and grow the business.
One of the largest advertisers in Europe, we are at the forefront of the evolutions in measurement technology. With a highly automated marketing stack, we are continuously developing new products to support our marketing effort. We are currently expanding our marketing practice.
ABOUT THE ROLE
Reporting directly to the VP of pricing and performance, you lead the performance channels at Zalando and guide us through the next years as we embark on a journey to scale our activities further and expand into new domains. You work alongside product leaders to organise the teams and deliver great results. You lead trading, own the relationship with the partners and our internal stakeholders, and play a key role in department level projects.
This role is critical to driving key growth targets for customer acquisition from new social media channels. We are looking for someone with deep performance marketing experience who can collaborate closely with product, applied science and analytics to build scalable marketing technology solutions. As the relationship owner with all major advertising platforms, the role requires strong partnership building and negotiation skills.
WHERE YOUR EXPERTISE IS NEEDED
- Commercial acumen: you have an instinctive understanding of numbers and can talk to anyone about the performance of your channels. You can see and seize opportunities quickly; you make every euro count;
- Stakeholder management : you can easily communicate the requirements of your teams to management; product; and the engineering side of the organisation. You also maintain a network of relationships internally between the markets and the brand organisation;
- Zero to one: you can drive the development of new areas; you have a test and learn mindset and are excited about the opportunities opened by the rise of social commerce, AR and the creator economy;
- Leadership : we are building the team up, and you are the one selecting the people who are the future leaders at Zalando. You can inspire and manage managers; you find a way to make teams successful.
- Technical ad platform integrations: you are the expert in the functionality, flexibility and targeting granularity offered by ad platforms. You structure accounts in a manner that unlocks value creation from applied science and product innovation.
WHAT WE ARE LOOKING FOR
- Ability to define and hit commercial targets for 9 figure budgets on different channels. Experience with commercial planning.
- Natural problem solver. Great communication skills and ability to operate in a high growth environment.
- Strong channel knowledge of search engine marketing, paid social, display and digital video marketing. Ability to negotiate terms with partners.
- Growth marketing and influencer programs knowledge - ideally an eye for what makes customers tick on different social media platforms.
- At least 8 years of management experience, structuring marketing teams, working with product and automation at scale. Ability to attract and retain great people.
- A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.
ABOUT ZALANDO
Zalando is Europe’s leading online platform for fashion, connecting customers, brands and partners across 20 markets. We drive digital solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 42 million active customers through diverse skill-sets, interests and languages our teams choose to use.
Please note that all applications must be completed using the online form - we do not accept applications via email.
Company
Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to 35 million active customers in 17 markets, offering clothing, footwear, accessories and beauty from over 3,000 international brands.
Our platform is a one-stop fashion destination for inspiration, innovation and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story.
Our goal is to become the starting point for fashion. We focus on the fashion industry and therefore operate in a variety of business areas.
- Fashion Store
Zalando online shops are tailored to local customers’ needs in 17 different European markets. The range extends from renowned global brands and fast fashion to local brands and is supplemented by our private labels.
- Offprice
The Offprice business of Zalando serves the sale of previous season’s assortments. As part of a shopping club, the Zalando Lounge offers registered members exclusive sales campaigns at discounted prices.
- Zalando's Private Labels
Zalando’s private label assortment includes shoes, clothing and accessories for women, men and children. With a total of six private labels, Zalando creates its own products, covering the entire value chain from design to sales.
- Zalon
Zalon is our style advice service, via which customers can consult and get inspiration from selected stylists regarding individualized purchases.
- Zalando Marketing Services
The entirety of Zalando’s expertise and scope is bundled in Zalando Marketing Services, which now offers personalized marketing solutions for our brand partners.
- Zalando Fulfilment Solutions
Zalando makes its own logistics capabilities available to external partners, so they do not have to be concerned with infrastructure issues but can concentrate fully on their core competence in the fashion business.
- Zalando Partner Services
Zalando helps other players in the industry to be successful in the digital world. For example, by connecting warehouse stocks with multiple retailers, by digitizing processes involved in fashion wholesale and by integrating offline businesses into our Zalando platform.
With a strong workforce of around 14,000 employees of over 130 different nationalities, Zalando unites diverse people, capabilities and concepts. Consolidating our effort and ideas scales our impact as an innovator in Fashion, Technology, Digital Marketing and Logistics Operations.
Company info
- Website
- https://jobs.zalando.com/
- Telephone
- +49 (0)30 2759 4693
- Location
-
Zalando SE
Valeska-Gert-Straße 5
Berlin
Germany
10243
Germany
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