Director, Public Relations

New York City, New York (US)
06 Oct 2021
06 Nov 2021
Full Time



Director of Public Relations


Public Relations/Media Relations




A Director of Public Relations acts as an integral ambassador for KCD and its clients. Directors should represent the agency with strong leadership and communications skills while inspiring both internal and external teams. Candidates should have exceptional management, interpersonal and organizational skills, as well as the capability to prioritize and manage multiple projects and accounts. They should have the appropriate style and taste with an understanding that they represent the global agency as a whole.

Responsibilities Include:

  • Provide support for departmental Vice Presidents and Partners with proactive status updates on a regular basis
  • Serve as an agency ambassador and lead a collaborative team of both internal and external resources
  • Act as an agency liaison to develop and maintain relationships with stylists, editors and industry leaders 
  • Provide a consistent, professional and diligent client experience while managing client expectations 
  • Uphold a keen understanding of the client’s image, ideals and goals 
  • Develop, lead and manage clients through seasonal strategy, product and special project pitches
  • Develop and execute feature stories (for both long-lead and short-lead outlets), product placements, editorial reporting and analysis 
  • Brainstorm fresh ideas for client PR campaigns and develop strong angles for pitches and press releases
  • Introduce and pitch both traditional and non-traditional media approaches
  • Understand and identify appropriate strategic partnership opportunities for clients
  • Manage celebrity/VIP dressing and placements  
  • Manage client events while seamlessly collaborating with their in-house teams
  • Manage fashion shows and industry related events 
  • Manage fashion show seating, invites and front and back of house
  • Firmly manage a team of Publicists and Senior Publicists on client accounts and delegate tasks
  • Maintain a diverse network of contacts amongst key persons in the media




  • Strong work ethic
  • Experience in the fashion industry – a must
  • Exceptional verbal and written communication skills
  • Detail oriented
  • Time management skills and ability to multitask – this role requires managing many different areas for several clients simultaneously; candidate should not get stressed under pressure
  • Keen understanding and relevance in industry related matters – this role requires servicing a variety of fashion brands from emerging designers to industry leaders
  • Combination of creative and strategic thinking with the ability to jump from the creative side of marketing to the analytical side
  • Ability to work with clients, understand their needs, and pitch proposals
  • Ability to work in a team environment and actively promote and engage both colleagues and clients in open communication
  • Ability to approach challenges head-on with aptitude to make confident decisions and execute on them




  • 8+ years of experience working either in house or with an agency in a public relations capacity
  • A degree in Journalism, Communications or English
  • Worldwide travel required




KCD’s senior management team is the deepest and most highly-tenured in the industry. KCD’s Chairmain, alongside six partners and dedicated vice presidents worldwide, take pride in KCD’s legacy and the contributions that the international staff of over 90 make to their clients worldwide. With offices in New York, Los Angeles, London and Paris, the agency has set standards for over 30 years with its highly strategic and creative programs and ongoing projects for established and new brands. Fashion knowledge and credibility, innovative and unique strategic thinking, the highest quality of execution, appropriateness and newness – these principles collectively propel the agency and its clients forward and separate KCD from competitors. 




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