Head of Digital

06 Oct 2021
17 Jan 2022
Full Time
Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

As Head of Digital you will be fully accountable for setting the brand's customer centric digital-first strategy. Supporting brand alignment across directly operated omni-channel

Your Mission:
  • Leading digital transformation within the brand with the customer in the centre of everything.
  • Demonstrates exceptional cross-functional leadership and influencing skills with partnership experience across functional teams
  • Oversee the relationship with the third-party digital agencies.
  • Assist in developing the CRM and Omni-channel strategies, using customer data to optimise frequency/recency and better understand purchasing behaviours
  • Identify new areas of digital growth and provide expertise on current ecommerce industry best practices
  • Take responsibility for the PPC planning in partnership with Marketing team.
  • Work alongside ecommerce digital operations and ecommerce trading ,in order to take responsibility for development strategy for digital platforms, customer experience, customer services, digital marketing & CRM
  • Prioritise website developments that optimise the digital customer experience and maximise sales.
  • Work alongside internal and external teams to oversee the e-commerce fulfilment operation.
  • Develop strategies and plan the delivery of the trading and marketing calendar.
  • Oversee reporting and analysis of trading and activity. Present to senior management team on a regular basis
  • Good understanding of brand identity and strong visual eye

Your Talent:
  • Experience within the retail industry with an understanding for luxury nice to have.
  • Strong awareness of global and local market trends, insights into the industry
  • Track-record of driving sustained and organic online business expansion.
  • Proven experience of implementing successful online strategies within the premium/luxury market segment
  • Global ecommerce experience
  • Proven experience of successfully leading and driving change
  • Experience of working closely with agile development teams and a good understanding of UX principles.


Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.
  • Up to 50% discount on Stella McCartney products
  • Exclusive staff sales and sample sales - Including other LVMH brands
  • Matched pension contribution up to 6%
  • Extensive private medical and critical illness insurance, as well as life assurance
  • Annual Health Screening
  • Annual Leave Shop where employees can buy or sell annual leave
  • Flexible working/core hours
  • Enchanced Maternity/paternity packages
  • Matched Give as You Earn charity scheme
  • Fitness membership (Classpass credits) and onsite yoga
  • Volunteer and Birthday leave
  • Health cash plan
  • Financial wellbeing program
  • Physical and Mental Wellbeing Support Services
  • Employee referral bonus

Optional/ Paid Benefits

Childcare vouchers, season ticket loan, cycle to work scheme, tech scheme, travel and dental insurance and more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

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