US PR Intern - Communications

Hugo Boss
New York City, New York, USA
07 Oct 2021
06 Nov 2021
HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

US PR Intern - Communications
HUGO BOSS Fashions, Inc. | New York City | United States | Part-time

The PR Intern - Communications will support the PR department with daily responsibilities including but not limited to press communications, media strategies, PR collection organization, and editorial requests.

- Must be able to work on location ~20-24 hours per week

- Rate: $15/hr

- This position is not eligible for relocation

What you can expect:

  • Assist with PR Communications - sending Media Alerts and Press Releases & sharing Editorial highlight newsletters
  • Maintain press lists & update contact databases (Launchmetrics/ Meltwater/ Cision)
  • Support with editorial Reports/ Press Event Reports - learning DMR, Launchmetrics platforms
  • Work on clippings from editorial coverage, events & capsule launches
  • Correspond directly with magazine assistants as needed
  • Providing Credit information for publications on BOSS, HUGO product descriptions and Retail information
  • Social Media - support Global HQ with Editorial Credit info for posting on HUGO BOSS Social Platforms

Editorial Requests
  • Support Editorial Requests for both US and Global publications
  • Sample Tracking - Inventory control using Launchmetrics to scan in/out samples for shoots and call back outstanding product
  • Organize all Editorial send outs/Shipments/ Messengers (IBC/ FED Ex/ Lightspeed)
  • Update Editorial Tracking Reports / Daily Send out List
  • Prepare International Shipments/ Proforma Invoices/ Trouble shoot customs issues
  • Communicating/organizing Shipping Logistics, tracking packages, booking messengers
  • Send Loan invoices to stylists/Editors and to PR team
  • Inspect all outgoing and incoming garments for any imperfections, dry clean/ fix items as needed

PR Closet & Showroom Organization
  • Assist with Showroom/PR Closet Organization and appearance - daily maintenance and organization
  • Identifying seasonal collections to pull from the Showroom for PR
  • Work with Launchmetrics - input collections each season for BOSS Menswear/ Womenswear and HUGO Menswear
  • Preparing showroom space for editor/stylist appointments and meetings
  • Check/Order Supplies - communicate needs to PR Coordinator
  • Organize PR product transfers for Sample sales

Store Pulls
  • Coordinate Store Pulls for editorial requests
  • Tracking and check in of all returned product to ensure prompt returns to the stores
  • Sending email requests to arrange store appointments, keep record of product pulled, support coordinator on-site during appointment

  • Support product gifting initiatives for editors/stylists
  • Organizing thank you gifts, flowers for editors/stylists

Miscellaneous Tasks
  • Contributing ideas & feedback on PR topics
  • Assist with editor/stylist appointments
  • Executing market research & projects
  • Support events & press days

Your profile:
  • Studies in Advertising and Marketing Communications, Public Relations
  • Must be proactive and creative
  • Outgoing personality
  • Terrific interpersonal and communication skills
  • Available to commit to work ~20 hours per week, in person, for a full semester

Your benefits:

  • Learn more about the media landscape in the US, what editorial value is and the importance of digital presence for a brand.
  • Receive valuable interaction experience at press meetings/appointments.
  • Understand how the brand works to secure product placements across all media platforms
  • Learn how to appropriately handle PR situations, building confidence through experience
  • Learn how to work towards the best interest of a brand
  • Familiarize yourself with media platforms - Cision / Meltwater / DMR / Launchmetrics, gaining decision making & organizational skills
  • Potentially eligible for school credit
  • Fun and collaborative work environment
  • Generous employee discount

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