Senior Manager Content Marketing

Recruiter
Hush
Location
Clapham Common, London (Greater)
Salary
Competitive Salary
Posted
07 Oct 2021
Closes
07 Nov 2021
Function
Marketing
Contract Type
Permanent

Since its beginnings in 2003, hush has always sought to engage its customers in a conversation about much more than just the beautiful clothes we sell.  Travel, food, culture and life are all part of our wardrobe; positivity, inclusivity and sustainability are topics we are passionate about.  As we expand as a brand, we are looking for a dynamic, creative and tenacious Content Marketing leader to play a pivotal role in shaping and delivering our content marketing strategy.  Collaborating closely with our Creative/Editorial, Buying & Merchandising and Marketing teams, you will be responsible for driving a content marketing strategy to amplify the hush brand through owned, earned, paid channels and partner channels.

Key Duties and Responsibilities

  • Define a clear content strategy for the hush brand, which reinforces hush brand values and positioning within the womenswear, accessories and lifestyle marketplace.
  • Ensure the seasonal brand communications plan projects a clear and distinctive personality for the brand that is congruent with hush brand values - while also being tightly aligned with key commercial objectives, product launch timings and the trading calendar.
  • Collaborate closely with Creative/Editorial and Buying & Merchandising leadership to brainstorm, develop and define a seasonal programme of content which amplifies the core values and positioning of the hush brand and showcases key product lines to drive awareness/consideration among potential new customers and drive deeper engagement/loyalty and love of the hush brand among existing customers.
  • Work with marketing channel owners to align and balance brand-building story-telling with commercial revenue-driving communications activity within an overall seasonal communications plan.
  • Own the marketing relationship with John Lewis, working with our retail partner to plan seasonal marketing activity across JLP channels to grow our share of their business.
  • Manage and develop the Content Marketing Manager – ensuring that brand storytelling is managed effectively and coordinated across multiple channels.  
  • Own the Marketing Content Calendar, so channel owners can align their plans with it and cross-functional stakeholders are fully aware of the content schedule across a season.

Required skills

  • At least 7 years’ experience in Marketing - with a proven track record of building brand awareness, buzz and advocacy through multi-media marketing content and campaigns.
  • Highly organised, structured and strategic – able to drive clarity and understanding about the primary purpose and objective of content and to evaluate/prioritise creative ideas by linking them back to the overarching content strategy and brand values.
  • A planner by nature – able to establish and get cross-functional alignment around a seasonal content calendar well in advance of seasonal launch dates, working with multiple stakeholders across B&M, Creative and marketing channel owners.
  • Proven experience of coming up with original, creative and inspiring content themes based on a brand and content strategy to appeal and resonate with both existing customers and new prospective customers.
  • Strong verbal and written communication skills, with the ability to influence multiple senior stakeholders and drive clear and timely decision-making.  
  • A good understanding of the creative campaign development and pre-production/shoot process  -able to manage content development to meet production requirements.
  • Able to build strong relationships, think creatively and manage time effectively.
  • Flexible, adaptable working style with an ability to learn quickly, manage ambiguity, multi-task and thrive in a fast-paced environment and with the ability to juggle multiple priorities.
  • An ability to ‘toggle’ between highly conceptual, creative ideation and a more pragmatic planning and delivery process-orientation.

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