Director, Integrated Marketing - China & International Programs

Tory Burch
New York, New York, United States
07 Oct 2021
23 Feb 2022

Tory Burch is seeking a Director, Integrated Marketing - China & International Programs to support the development and execution of our key high profile regional marketing initiatives. Working closely with the International Marketing teams in China, APAC, Japan and EUME, this role will provide best practices and benchmarks to support strategic direction, conduct tactical assessments to ensure optimal channel and audience activation, and provide operational support to ensure projects stay on-track and deliverables are executed on-time by NY Marketing, Creative, VM and PR teams.


  • Function as a strategic thought partner for International Marketing teams in the ideation and development of local Integrated Marketing programming, including 360 campaigns, pop-ups, collaborations, key opinion leader activation, digital advertising, and local content creation
  • Provide global best practices, benchmarks, and learnings from historical campaign hind-sights to inform development of regional strategies
  • Provide advisory support on 360 marketing tactics and make recommendations to ensure performance against stated KPIs is optimized
  • Act as the evangelist for regional programming in New York by socializing the strategy, and briefing stakeholders in Creative, Operations, Visual Merchandising, and PR on requirements and deliverables
  • Partner closely with Marketing and Creative Operations to ensure regional programming needs are fully captured and operationalized at annual and seasonal planning milestones
  • Be the lead problem solver in NY by anticipating and solving operational and creative challenges, bringing clarity on objectives when there is misalignment, and fostering collaboration between global stakeholders

  • 10+ years in Integrated Marketing with an emphasis on global/international management
  • Strong knowledge of international markets, local customer, and nuance of messaging - previous experience working with the China market preferred
  • Experience in Fashion or Luxury, or similar lifestyle consumer industry


Please note any skills/qualities you would want someone to have in this role in addition to our core skills:

  • Adaptable - Change before you have to
    • Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
  • Entrepreneurial Spirit - Own it
    • Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
  • Collaborative - No "I" in Tory
    • Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
  • Client & Brand Focus - Put yourself in Tory's shoes
    • Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
  • Live the Values - Being "Buddy"
    • Keeps the "Buddy Values" alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. - It's not just what you do, but how you do it - Contributes to a positive and productive environment
  • Functional Expertise - Know Your Stuff
    • Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact .

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