Social Media Manager TikTok (m/f/d)

Hugo Boss
Stuttgart, DE
08 Oct 2021
27 Dec 2021
HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity - because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Social Media Manager TikTok (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Social Media Manager TikTok (m/f/d) to strengthen our Social Media team as soon as possible.

What you can expect:
  • You are launching and driving our global HUGO TikTok, exploiting the full potential of the channel
  • Initiate, create and lead social media TikTok projects and campaigns
  • Devise strategies and tactics on TikTok to gain, increase reach and engagement
  • Manage social media driven campaigns from ideation, content production to execution and performance measurement for all vertical Social Media Channels (IG Reels, etc)
  • Own the editorial planning for TikTok and align with the other global channels
  • Maintain mainly TikTok making sure all content and features are up-to-date to ensure a seamless customer journey for our global audience. Keep up with new social formats, beta tests, derive recommendations and optimize tactics
  • Develop and provide analytical reports to generate actionable insights and continuous improvements
  • Work closely with internal and external stakeholders as Social Media Team, Influencer Marketing Team, Global Media, Art Direction and Content Production, Agencies, etc.
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas

Your profile:
  • You love to spend time on TikTok, you know all trends and developments
  • High level of knowledge and understanding of digital media landscape, particularly TikTok
  • Content Creation Skills are a plus
  • Proven track record of planning and execution of social first campaigns
  • Experience with social metrics, social listening, web analytics tools and data driven insights
  • A passion for innovative digital marketing, new technology and disruptive storytelling is key
  • Very solid project management skills required
  • Strong communication and interpersonal skills required
  • Resilient with the ability to be reactive and flexible in a fast-paced environment
  • English, full professional proficiency

Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and cafĂ©, Times.

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