Marketing Operations Manager (Remote, Americas)

Recruiter
Shopify
Location
Canada
Posted
09 Oct 2021
Closes
26 Oct 2021
Ref
8b91047cf889
Function
Technology
Level
Manager
Shopify is on a fast-moving mission to make the best products for our customers around the globe. With over 1.5 million merchants in more than 175 countries, we continue to grow while looking for innovative ways to impact the market. The Marketing Strategy and Operations team works cross-functionally across all Revenue Marketing teams to own the Marketing foundations and oversee the governance of data management, marketing campaign processes, project management, planning, workflow management, market insights, competitive intelligence and reporting that keeps our marketing team moving quickly.

As a Marketing Operations Manager, you will be reporting to the Marketing Operations Lead and working with an amazing cross-functional team in a fast-paced environment where communication and collaboration are always instilled. We need you to be our subject matter expert for the implementation of Marketing campaigns and programs that encompass the full funnel. Your talents in optimizing every part of the customer journey will shine in this role.

You'll get to do things like:
  • Launch and optimize Marketing campaigns, including template, landing page and campaign setup, testing, scheduling, tracking, and measuring campaigns to drive results
  • Automate scoring and response strategy in partnership with Marketing segment managers
  • Manage campaign lists, ensure data quality and understand flow to and from CRM system
  • Routinely analyze and report on key performance metrics and make key recommendations including optimizing click-through and conversion rates
  • Support other areas within Shopify where email marketing expertise would be valuable
  • Coordinate with stakeholders to optimize marketing email calendar to schedule appropriate dissemination of communications
  • Work closely with Web and Social Media teams to drive awareness and traffic for business segments
  • Maintain the quality of marketing data including compliance with corporate global privacy (CAN-SPAM, CASL, GDPR and others) and keep up-to-date on email best practices


Qualifications

  • Experience with Marketing Automation Platforms such as Marketo andMarketing Cloud (ExactTarget)
  • Passion for automation and increasing efficiencies
  • Passion for working with technology and data
  • Excellent organizational and time management skills
  • Comfortable learning new applications/tools quickly with minimal direction
  • Demonstrate strong project management and time management skills
  • Experience building, testing and reporting on email campaigns, and basic knowledge of HTML
  • Comfortable in a fast-paced, entrepreneurial environment
  • Ability to work cross-functionally to quickly implement projects
  • Passion for rolling up your sleeves, thriving in organized chaos and being resourceful to get shit done
  • Be proactive and relentless: capable of seeking information independently, solving conceptual problems, and corralling resources and delivering results
  • Demonstrated experience of applying sound Marketing Operations best practices and optimizing for every stage in the customer journey / funnel


At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. Please take a look at our 2020 Sustainability Report to learn more about Shopify's commitments.

How we hire

At Shopify, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high impact teams. Our recruitment process centres around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.
Learn more about our hiring process

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