Senior Coordinator, Social Media

Amsterdam, Netherlands
10 Oct 2021
29 Oct 2021
Full Time
About Tommy Hilfiger

Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 16,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were $9.2 billion in2019

Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS.

Tommy Hilfiger is one of the world's most recognized premium designer lifestyle groups and is recognized for celebrating the essence of "classic American cool" style, featuring preppy with a twistdesigns.

Its focus is designing and marketing high-quality men's tailored clothing and sportswear, women's collection apparel and sportswear,kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

The Department and Team

The TH Marketing & Communications Department has 3 key objectives:

  • Drive traffic and conversion @ full price

  • Consistently bring the brand to life in the markets

  • Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its 'clients': Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing,social media,event management, sponsoring, PR management and celebrity endorsement.

TheSocial Media Marketing teamis part of theEMEA andConsumer Journey division, whichoversees all consumer touch points across the company including Media, CRM, Digital Marketing and Sales Activation.The social media team is responsibleforbring the Tommy Hilfiger brand to life in the most native and relevant way in each social network. With more than35million fans across14different social networks across all markets, the team focuses on creating the rightmessaging to reach the current fan basewhilstalso bringing new and entertaining content that can spread to new audiences.

The Position

This role is responsible fortheexecution ofsocial mediaactivationsacrossallglobal and localsocial media channelsofTommy Hilfiger.This rolereportsinto theDirector,Social Media Marketing.


  • Manage content creation process and campaign roll out for TH social media channels based on brand strategies, learnings and trends.

  • Build and plan the social media content calendar and organize team members on content posting.
  • Manage relationships with regional social media teams and cross-functional teams for strategic content creation and asset sharing.
  • Brief and manage creative teams onlong and short termcampaign content.
  • Develop social strategy planning and content development around real time events such as Tommy Jeans concerts and PAs.
  • Strategically ideate and develop engaging andcost effectiveconcepts based on trends and learnings.

  • Optimization of social presence based on best practices, data and new platform offerings.
  • Partner with the internal analytics team to build strategies based on data and learnings.

The Ideal Candidate:

  • Minimum of4years of working experience insocial media for a fashion, sport or entertainment brand.
  • Experience creating Instagram Stories for a brands or fashion magazine.
  • Experience working with influencers and celebrities is preferable.
  • Expert on social media.
  • University or similar degree infashion,marketing or communications.

  • This job requiresflexible hours (40 hoursworkweekspreadduring the week,weekends and evenings).
  • Journalistic experience required sincethe role involvesinterviewing influencers, celebrities and models as well as writing copy real time for postings.
  • This job requires travelinginternationally, at least once a month.
  • Pro-active and hands-on.
  • Open minded and resourceful

  • Native or close to nativeEnglishspeaker, both written and spoken form
  • Excellent grammar skills
  • Team player
  • Working knowledge of Microsoft Officesoftware andKeynote

Please include a cover letter with your application. We would love to know why this is THE role for you!

COVID-19 andWorkingat PVH

As we continue to navigate the impact of COVID-19 and look ahead to shaping our new ways of working, the health, safety and well-being of our associates remains our #1 priority. This meansall ofour teams, including HR, work a bit differently*. Our Recruiting process is conducted remotely, primarily via phone and video calls. New hires will be welcomed through an adapted, at-home onboarding program. Equipment will be delivered safely to your front doors.

We will continue to work this way untilSeptember 2021, andare looking to shape a more hybrid work-from-home / office model in the coming months.

Should your application be successful, our Talent Acquisition Team will outline the recruitment process and Covid Work policies in your initial call.

*Please note that should you be applying for a role at our PVH Studios, or in our distribution facilities, the hybrid model already applies.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms ofdiversity, andtake pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexualorientation